ASKANER

Twitter Ads

Redes sociais · Disponível
Consultar via API
GET https://askaner.askan.com.br/api/v1/data/twitter?fields=date,account_id&date_preset=last_30d
Authorization: Bearer ik_...

Campos (252 métricas, 53 dimensões)

IDTipoNaturezaDescrição
click_ratePERCENTMétricaTotal number of clicks divided by impressions.
cost_per_viewNUMERICMétricaTotal spend divided by the number of video views.
cpacNUMERICMétricaTotal spend divided by the number of app clicks.
cpcNUMERICMétricaThe average cost for each click (all).
cpeNUMERICMétricaTotal spend divided by the number of engagements.
cpfNUMERICMétricaTotal spend divided by the number of followers.
cpmNUMERICMétricaThe average cost for 1,000 impressions.
follow_rateNUMERICMétricaTotal number of followers divided by the number of impressions.
media_view_rateNUMERICMétricaTotal number of media views divided by the number of impressions.
account_idTEXTDimensãoYour Twitter ads account ID
account_nameTEXTDimensãoYour Twitter ads account name
ad_nameTEXTDimensãoThe Ad Name
ad_previewTEXTDimensãoURL for the Ad preview.
adgroupTEXTDimensãoThe Ad Group Name
ageTEXTDimensãoAge segment
app_clicksNUMERICMétricaTotal number of app install or app open attempts
app_store_categoryTEXTDimensãoApp Store Category segment
audience_segmentTEXTDimensãoAudience segment
average_frequency_reachNUMERICMétricaThe average number of times a person saw ads related to this campaign. Reach
campaignTEXTDimensãoThe Campaign Name
campaign_end_dateDATEDimensãoEnd date of the campaign.
campaign_idTEXTDimensãoThe Campaign ID
campaign_standard_pacingBOOLEANDimensãoWhether standard (true) or accelerated (false) delivery activated. Only available when budget_optimization is set to CAMPAIGN.
campaign_start_dateDATEDimensãoStart date of the campaign.
campaign_statusTEXTDimensãoThe campaign status.
card_engagementsNUMERICMétricaTotal number of card engagements
clicksNUMERICMétricaTotal number of clicks, including favorites and other engagements
conversationTEXTDimensãoConversation segment
conversion_add_to_cartsNUMERICMétricaNumber of web conversions of type ADD_TO_CART.
conversion_add_to_carts_assistedNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by assisted.
conversion_add_to_carts_metricNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by metric.
conversion_add_to_carts_order_quantityNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by order_quantity.
conversion_add_to_carts_order_quantity_engagementNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by order_quantity_engagement.
conversion_add_to_carts_order_quantity_viewNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by order_quantity_view.
conversion_add_to_carts_post_engagementNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by post_engagement.
conversion_add_to_carts_post_viewNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by post_view.
conversion_add_to_carts_sale_amountNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by sale_amount.
conversion_add_to_carts_sale_amount_engagementNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by sale_amount_engagement.
conversion_add_to_carts_sale_amount_viewNUMERICMétricaBreakdown of web conversions of type ADD_TO_CART by sale_amount_view.
conversion_checkouts_initiatedNUMERICMétricaNumber of web conversions of type CHECKOUT_INITIATED.
conversion_checkouts_initiated_assistedNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by assisted.
conversion_checkouts_initiated_metricNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by metric.
conversion_checkouts_initiated_order_quantityNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by order_quantity.
conversion_checkouts_initiated_order_quantity_engagementNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by order_quantity_engagement.
conversion_checkouts_initiated_order_quantity_viewNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by order_quantity_view.
conversion_checkouts_initiated_post_engagementNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by post_engagement.
conversion_checkouts_initiated_post_viewNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by post_view.
conversion_checkouts_initiated_sale_amountNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by sale_amount.
conversion_checkouts_initiated_sale_amount_engagementNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by sale_amount_engagement.
conversion_checkouts_initiated_sale_amount_viewNUMERICMétricaBreakdown of web conversions of type CHECKOUT_INITIATED by sale_amount_view.
conversion_content_viewsNUMERICMétricaNumber of web conversions of type CONTENT_VIEW.
conversion_content_views_assistedNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by assisted.
conversion_content_views_metricNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by metric.
conversion_content_views_order_quantityNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by order_quantity.
conversion_content_views_order_quantity_engagementNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by order_quantity_engagement.
conversion_content_views_order_quantity_viewNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by order_quantity_view.
conversion_content_views_post_engagementNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by post_engagement.
conversion_content_views_post_viewNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by post_view.
conversion_content_views_sale_amountNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by sale_amount.
conversion_content_views_sale_amount_engagementNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by sale_amount_engagement.
conversion_content_views_sale_amount_viewNUMERICMétricaBreakdown of web conversions of type CONTENT_VIEW by sale_amount_view.
conversion_customNUMERICMétricaNumber of web conversions of type CUSTOM.
conversion_custom_metricNUMERICMétricaBreakdown of web conversions of type CUSTOM by metric.
conversion_custom_order_quantityNUMERICMétricaBreakdown of web conversions of type CUSTOM by order_quantity.
conversion_custom_order_quantity_engagementNUMERICMétricaBreakdown of web conversions of type CUSTOM by order_quantity_engagement.
conversion_custom_order_quantity_viewNUMERICMétricaBreakdown of web conversions of type CUSTOM by order_quantity_view.
conversion_custom_post_engagementNUMERICMétricaBreakdown of web conversions of type CUSTOM by post_engagement.
conversion_custom_post_viewNUMERICMétricaBreakdown of web conversions of type CUSTOM by post_view.
conversion_custom_sale_amountNUMERICMétricaBreakdown of web conversions of type CUSTOM by sale_amount.
conversion_custom_sale_amount_engagementNUMERICMétricaBreakdown of web conversions of type CUSTOM by sale_amount_engagement.
conversion_custom_sale_amount_viewNUMERICMétricaBreakdown of web conversions of type CUSTOM by sale_amount_view.
conversion_downloadsNUMERICMétricaNumber of web conversions of type DOWNLOAD.
conversion_downloads_metricNUMERICMétricaBreakdown of web conversions of type DOWNLOAD by metric.
conversion_downloads_order_quantityNUMERICMétricaBreakdown of web conversions of type DOWNLOAD by order_quantity.
conversion_downloads_order_quantity_engagementNUMERICMétricaBreakdown of web conversions of type DOWNLOAD by order_quantity_engagement.
conversion_downloads_order_quantity_viewNUMERICMétricaBreakdown of web conversions of type DOWNLOAD by order_quantity_view.
conversion_downloads_post_engagementNUMERICMétricaBreakdown of web conversions of type DOWNLOAD by post_engagement.
conversion_downloads_post_viewNUMERICMétricaBreakdown of web conversions of type DOWNLOAD by post_view.
conversion_downloads_sale_amountNUMERICMétricaBreakdown of web conversions of type DOWNLOAD by sale_amount.
conversion_downloads_sale_amount_engagementNUMERICMétricaBreakdown of web conversions of type DOWNLOAD by sale_amount_engagement.
conversion_downloads_sale_amount_viewNUMERICMétricaBreakdown of web conversions of type DOWNLOAD by sale_amount_view.
conversion_page_viewsNUMERICMétricaNumber of web conversions of type PAGE_VIEW.
conversion_page_views_assistedNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by assisted.
conversion_page_views_metricNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by metric.
conversion_page_views_order_quantityNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by order_quantity.
conversion_page_views_order_quantity_engagementNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by order_quantity_engagement.
conversion_page_views_order_quantity_viewNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by order_quantity_view.
conversion_page_views_post_engagementNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by post_engagement.
conversion_page_views_post_viewNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by post_view.
conversion_page_views_sale_amountNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by sale_amount.
conversion_page_views_sale_amount_engagementNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by sale_amount_engagement.
conversion_page_views_sale_amount_viewNUMERICMétricaBreakdown of web conversions of type PAGE_VIEW by sale_amount_view.
conversion_purchasesNUMERICMétricaNumber of web conversions of type PURCHASE.
conversion_purchases_assistedNUMERICMétricaBreakdown of web conversions of type PURCHASE by assisted.
conversion_purchases_metricNUMERICMétricaBreakdown of web conversions of type PURCHASE by metric.
conversion_purchases_order_quantityNUMERICMétricaBreakdown of web conversions of type PURCHASE by order_quantity.
conversion_purchases_order_quantity_engagementNUMERICMétricaBreakdown of web conversions of type PURCHASE by order_quantity_engagement.
conversion_purchases_order_quantity_viewNUMERICMétricaBreakdown of web conversions of type PURCHASE by order_quantity_view.
conversion_purchases_post_engagementNUMERICMétricaBreakdown of web conversions of type PURCHASE by post_engagement.
conversion_purchases_post_viewNUMERICMétricaBreakdown of web conversions of type PURCHASE by post_view.
conversion_purchases_sale_amountNUMERICMétricaBreakdown of web conversions of type PURCHASE by sale_amount.
conversion_purchases_sale_amount_engagementNUMERICMétricaBreakdown of web conversions of type PURCHASE by sale_amount_engagement.
conversion_purchases_sale_amount_viewNUMERICMétricaBreakdown of web conversions of type PURCHASE by sale_amount_view.
conversion_sign_upsNUMERICMétricaNumber of web conversions of type SIGN_UP.
conversion_sign_ups_metricNUMERICMétricaBreakdown of web conversions of type SIGN_UP by metric.
conversion_sign_ups_order_quantityNUMERICMétricaBreakdown of web conversions of type SIGN_UP by order_quantity.
conversion_sign_ups_order_quantity_engagementNUMERICMétricaBreakdown of web conversions of type SIGN_UP by order_quantity_engagement.
conversion_sign_ups_order_quantity_viewNUMERICMétricaBreakdown of web conversions of type SIGN_UP by order_quantity_view.
conversion_sign_ups_post_engagementNUMERICMétricaBreakdown of web conversions of type SIGN_UP by post_engagement.
conversion_sign_ups_post_viewNUMERICMétricaBreakdown of web conversions of type SIGN_UP by post_view.
conversion_sign_ups_sale_amountNUMERICMétricaBreakdown of web conversions of type SIGN_UP by sale_amount.
conversion_sign_ups_sale_amount_engagementNUMERICMétricaBreakdown of web conversions of type SIGN_UP by sale_amount_engagement.
conversion_sign_ups_sale_amount_viewNUMERICMétricaBreakdown of web conversions of type SIGN_UP by sale_amount_view.
conversion_site_visitsNUMERICMétricaNumber of web conversions of type SITE_VISIT.
conversion_site_visits_metricNUMERICMétricaBreakdown of web conversions of type SITE_VISIT by metric.
conversion_site_visits_order_quantityNUMERICMétricaBreakdown of web conversions of type SITE_VISIT by order_quantity.
conversion_site_visits_order_quantity_engagementNUMERICMétricaBreakdown of web conversions of type SITE_VISIT by order_quantity_engagement.
conversion_site_visits_order_quantity_viewNUMERICMétricaBreakdown of web conversions of type SITE_VISIT by order_quantity_view.
conversion_site_visits_post_engagementNUMERICMétricaBreakdown of web conversions of type SITE_VISIT by post_engagement.
conversion_site_visits_post_viewNUMERICMétricaBreakdown of web conversions of type SITE_VISIT by post_view.
conversion_site_visits_sale_amountNUMERICMétricaBreakdown of web conversions of type SITE_VISIT by sale_amount.
conversion_site_visits_sale_amount_engagementNUMERICMétricaBreakdown of web conversions of type SITE_VISIT by sale_amount_engagement.
conversion_site_visits_sale_amount_viewNUMERICMétricaBreakdown of web conversions of type SITE_VISIT by sale_amount_view.
conversion_tagTEXTDimensãoConversion Tag segment
countryCOUNTRYDimensãoCountry segment (from the location segmentation)
currencyTEXTDimensãoCampaign currency
daily_budgetNUMERICMétricaThe daily budget amount to be allocated to the campaign.
data_fetched_atTIMESTAMPDimensãoUTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasourceTEXTDimensãoThe name of the Windsor connector returning the row
dateDATEDimensãoThe Date
day_of_monthTEXTDimensãoDay of the month
engagementsNUMERICMétricaSum of clicks, likes, retweets, replies and follows. Does not include media, card or video engagements -- use `total_engagements` for the broader total.
eventTEXTDimensãoEvent segment
followsNUMERICMétricaTotal number of follows
funding_instrument_able_to_fundBOOLEANDimensãoWhether this funding instrument is able to fund the campaign.
funding_instrument_credit_limitNUMERICMétricaThe total credit available against this funding instrument. NOTE: Only valid for CREDIT_CARD or CREDIT_LINE type funding instruments.
funding_instrument_descriptionTEXTDimensãoThe description of funding instrument.
funding_instrument_funded_amountNUMERICMétricaThe total budget amount allocated to this funding instrument. NOTE: Only valid for INSERTION_ORDER type funding instruments
funding_instrument_remaining_budgetNUMERICMétricaThe remaining budget amount for this funding instrument. NOTE: Only valid for CREDIT_LINE and AGENCY_CREDIT_LINE type funding instruments.
funding_instrument_typeTEXTDimensãoThe type of funding instrument.
genderTEXTDimensãoGender segment
impressionsNUMERICMétricaTotal number of impressions
interestTEXTDimensãoInterest segment
keywordTEXTDimensãoKeyword segment
languageTEXTDimensãoLanguage segment
likesNUMERICMétricaTotal number of likes
locationTEXTDimensãoLocation segment
media_engagementsNUMERICMétricaTotal number of clicks of media across Videos, Vines, GIFs, and Images.
media_viewsNUMERICMétricaTotal number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images.
mobile_conversion_achievements_unlocked_assistedNUMERICMétricaBreakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by assisted.
mobile_conversion_achievements_unlocked_order_quantityNUMERICMétricaBreakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by order_quantity.
mobile_conversion_achievements_unlocked_post_engagementNUMERICMétricaBreakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_engagement.
mobile_conversion_achievements_unlocked_post_viewNUMERICMétricaBreakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_view.
mobile_conversion_achievements_unlocked_sale_amountNUMERICMétricaBreakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by sale_amount.
mobile_conversion_add_to_carts_assistedNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_CART by assisted.
mobile_conversion_add_to_carts_order_quantityNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_CART by order_quantity.
mobile_conversion_add_to_carts_post_engagementNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_CART by post_engagement.
mobile_conversion_add_to_carts_post_viewNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_CART by post_view.
mobile_conversion_add_to_carts_sale_amountNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_CART by sale_amount.
mobile_conversion_add_to_wishlists_assistedNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_WISHLIST by assisted.
mobile_conversion_add_to_wishlists_order_quantityNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_WISHLIST by order_quantity.
mobile_conversion_add_to_wishlists_post_engagementNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_WISHLIST by post_engagement.
mobile_conversion_add_to_wishlists_post_viewNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_WISHLIST by post_view.
mobile_conversion_add_to_wishlists_sale_amountNUMERICMétricaBreakdown of mobile conversions of type ADD_TO_WISHLIST by sale_amount.
mobile_conversion_checkouts_initiated_assistedNUMERICMétricaBreakdown of mobile conversions of type CHECKOUT_INITIATED by assisted.
mobile_conversion_checkouts_initiated_order_quantityNUMERICMétricaBreakdown of mobile conversions of type CHECKOUT_INITIATED by order_quantity.
mobile_conversion_checkouts_initiated_post_engagementNUMERICMétricaBreakdown of mobile conversions of type CHECKOUT_INITIATED by post_engagement.
mobile_conversion_checkouts_initiated_post_viewNUMERICMétricaBreakdown of mobile conversions of type CHECKOUT_INITIATED by post_view.
mobile_conversion_checkouts_initiated_sale_amountNUMERICMétricaBreakdown of mobile conversions of type CHECKOUT_INITIATED by sale_amount.
mobile_conversion_content_views_assistedNUMERICMétricaBreakdown of mobile conversions of type CONTENT_VIEW by assisted.
mobile_conversion_content_views_order_quantityNUMERICMétricaBreakdown of mobile conversions of type CONTENT_VIEW by order_quantity.
mobile_conversion_content_views_post_engagementNUMERICMétricaBreakdown of mobile conversions of type CONTENT_VIEW by post_engagement.
mobile_conversion_content_views_post_viewNUMERICMétricaBreakdown of mobile conversions of type CONTENT_VIEW by post_view.
mobile_conversion_content_views_sale_amountNUMERICMétricaBreakdown of mobile conversions of type CONTENT_VIEW by sale_amount.
mobile_conversion_downloads_order_quantityNUMERICMétricaBreakdown of mobile conversions of type DOWNLOAD by order_quantity.
mobile_conversion_downloads_post_engagementNUMERICMétricaBreakdown of mobile conversions of type DOWNLOAD by post_engagement.
mobile_conversion_downloads_post_viewNUMERICMétricaBreakdown of mobile conversions of type DOWNLOAD by post_view.
mobile_conversion_downloads_sale_amountNUMERICMétricaBreakdown of mobile conversions of type DOWNLOAD by sale_amount.
mobile_conversion_installsNUMERICMétricaTotal app installs across post-view and post-engagement attribution windows.
mobile_conversion_installs_assistedNUMERICMétricaBreakdown of mobile conversions of type INSTALL by assisted.
mobile_conversion_installs_order_quantityNUMERICMétricaBreakdown of mobile conversions of type INSTALL by order_quantity.
mobile_conversion_installs_post_engagementNUMERICMétricaBreakdown of mobile conversions of type INSTALL by post_engagement.
mobile_conversion_installs_post_viewNUMERICMétricaBreakdown of mobile conversions of type INSTALL by post_view.
mobile_conversion_installs_sale_amountNUMERICMétricaBreakdown of mobile conversions of type INSTALL by sale_amount.
mobile_conversion_installs_skan_post_engagementNUMERICMétricaBreakdown of mobile conversions of type INSTALL (skan) by post_engagement.
mobile_conversion_installs_skan_post_viewNUMERICMétricaBreakdown of mobile conversions of type INSTALL (skan) by post_view.
mobile_conversion_invites_assistedNUMERICMétricaBreakdown of mobile conversions of type INVITE by assisted.
mobile_conversion_invites_order_quantityNUMERICMétricaBreakdown of mobile conversions of type INVITE by order_quantity.
mobile_conversion_invites_post_engagementNUMERICMétricaBreakdown of mobile conversions of type INVITE by post_engagement.
mobile_conversion_invites_post_viewNUMERICMétricaBreakdown of mobile conversions of type INVITE by post_view.
mobile_conversion_invites_sale_amountNUMERICMétricaBreakdown of mobile conversions of type INVITE by sale_amount.
mobile_conversion_key_page_views_post_engagementNUMERICMétricaBreakdown of mobile conversions of type KEY_PAGE_VIEW by post_engagement.
mobile_conversion_key_page_views_post_viewNUMERICMétricaBreakdown of mobile conversions of type KEY_PAGE_VIEW by post_view.
mobile_conversion_levels_achieved_assistedNUMERICMétricaBreakdown of mobile conversions of type LEVEL_ACHIEVED by assisted.
mobile_conversion_levels_achieved_order_quantityNUMERICMétricaBreakdown of mobile conversions of type LEVEL_ACHIEVED by order_quantity.
mobile_conversion_levels_achieved_post_engagementNUMERICMétricaBreakdown of mobile conversions of type LEVEL_ACHIEVED by post_engagement.
mobile_conversion_levels_achieved_post_viewNUMERICMétricaBreakdown of mobile conversions of type LEVEL_ACHIEVED by post_view.
mobile_conversion_levels_achieved_sale_amountNUMERICMétricaBreakdown of mobile conversions of type LEVEL_ACHIEVED by sale_amount.
mobile_conversion_logins_assistedNUMERICMétricaBreakdown of mobile conversions of type LOGIN by assisted.
mobile_conversion_logins_order_quantityNUMERICMétricaBreakdown of mobile conversions of type LOGIN by order_quantity.
mobile_conversion_logins_post_engagementNUMERICMétricaBreakdown of mobile conversions of type LOGIN by post_engagement.
mobile_conversion_logins_post_viewNUMERICMétricaBreakdown of mobile conversions of type LOGIN by post_view.
mobile_conversion_logins_sale_amountNUMERICMétricaBreakdown of mobile conversions of type LOGIN by sale_amount.
mobile_conversion_payment_info_additions_assistedNUMERICMétricaBreakdown of mobile conversions of type PAYMENT_INFO_ADDITION by assisted.
mobile_conversion_payment_info_additions_order_quantityNUMERICMétricaBreakdown of mobile conversions of type PAYMENT_INFO_ADDITION by order_quantity.
mobile_conversion_payment_info_additions_post_engagementNUMERICMétricaBreakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_engagement.
mobile_conversion_payment_info_additions_post_viewNUMERICMétricaBreakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_view.
mobile_conversion_payment_info_additions_sale_amountNUMERICMétricaBreakdown of mobile conversions of type PAYMENT_INFO_ADDITION by sale_amount.
mobile_conversion_purchases_assistedNUMERICMétricaBreakdown of mobile conversions of type PURCHASE by assisted.
mobile_conversion_purchases_order_quantityNUMERICMétricaBreakdown of mobile conversions of type PURCHASE by order_quantity.
mobile_conversion_purchases_post_engagementNUMERICMétricaBreakdown of mobile conversions of type PURCHASE by post_engagement.
mobile_conversion_purchases_post_viewNUMERICMétricaBreakdown of mobile conversions of type PURCHASE by post_view.
mobile_conversion_purchases_sale_amountNUMERICMétricaBreakdown of mobile conversions of type PURCHASE by sale_amount.
mobile_conversion_purchases_skan_post_engagementNUMERICMétricaBreakdown of mobile conversions of type PURCHASE by post_engagement.
mobile_conversion_purchases_skan_post_viewNUMERICMétricaBreakdown of mobile conversions of type PURCHASE by post_view.
mobile_conversion_rates_assistedNUMERICMétricaBreakdown of mobile conversions of type RATE by assisted.
mobile_conversion_rates_order_quantityNUMERICMétricaBreakdown of mobile conversions of type RATE by order_quantity.
mobile_conversion_rates_post_engagementNUMERICMétricaBreakdown of mobile conversions of type RATE by post_engagement.
mobile_conversion_rates_post_viewNUMERICMétricaBreakdown of mobile conversions of type RATE by post_view.
mobile_conversion_rates_sale_amountNUMERICMétricaBreakdown of mobile conversions of type RATE by sale_amount.
mobile_conversion_re_engages_assistedNUMERICMétricaBreakdown of mobile conversions of type RE_ENGAGE by assisted.
mobile_conversion_re_engages_order_quantityNUMERICMétricaBreakdown of mobile conversions of type RE_ENGAGE by order_quantity.
mobile_conversion_re_engages_post_engagementNUMERICMétricaBreakdown of mobile conversions of type RE_ENGAGE by post_engagement.
mobile_conversion_re_engages_post_viewNUMERICMétricaBreakdown of mobile conversions of type RE_ENGAGE by post_view.
mobile_conversion_re_engages_sale_amountNUMERICMétricaBreakdown of mobile conversions of type RE_ENGAGE by sale_amount.
mobile_conversion_reservations_assistedNUMERICMétricaBreakdown of mobile conversions of type RESERVATION by assisted.
mobile_conversion_reservations_order_quantityNUMERICMétricaBreakdown of mobile conversions of type RESERVATION by order_quantity.
mobile_conversion_reservations_post_engagementNUMERICMétricaBreakdown of mobile conversions of type RESERVATION by post_engagement.
mobile_conversion_reservations_post_viewNUMERICMétricaBreakdown of mobile conversions of type RESERVATION by post_view.
mobile_conversion_reservations_sale_amountNUMERICMétricaBreakdown of mobile conversions of type RESERVATION by sale_amount.
mobile_conversion_searches_assistedNUMERICMétricaBreakdown of mobile conversions of type SEARCH by assisted.
mobile_conversion_searches_order_quantityNUMERICMétricaBreakdown of mobile conversions of type SEARCH by order_quantity.
mobile_conversion_searches_post_engagementNUMERICMétricaBreakdown of mobile conversions of type SEARCH by post_engagement.
mobile_conversion_searches_post_viewNUMERICMétricaBreakdown of mobile conversions of type SEARCH by post_view.
mobile_conversion_searches_sale_amountNUMERICMétricaBreakdown of mobile conversions of type SEARCH by sale_amount.
mobile_conversion_shares_assistedNUMERICMétricaBreakdown of mobile conversions of type SHARE by assisted.
mobile_conversion_shares_order_quantityNUMERICMétricaBreakdown of mobile conversions of type SHARE by order_quantity.
mobile_conversion_shares_post_engagementNUMERICMétricaBreakdown of mobile conversions of type SHARE by post_engagement.
mobile_conversion_shares_post_viewNUMERICMétricaBreakdown of mobile conversions of type SHARE by post_view.
mobile_conversion_shares_sale_amountNUMERICMétricaBreakdown of mobile conversions of type SHARE by sale_amount.
mobile_conversion_sign_ups_assistedNUMERICMétricaBreakdown of mobile conversions of type SIGN_UP by assisted.
mobile_conversion_sign_ups_order_quantityNUMERICMétricaBreakdown of mobile conversions of type SIGN_UP by order_quantity.
mobile_conversion_sign_ups_post_engagementNUMERICMétricaBreakdown of mobile conversions of type SIGN_UP by post_engagement.
mobile_conversion_sign_ups_post_viewNUMERICMétricaBreakdown of mobile conversions of type SIGN_UP by post_view.
mobile_conversion_sign_ups_sale_amountNUMERICMétricaBreakdown of mobile conversions of type SIGN_UP by sale_amount.
mobile_conversion_site_visits_order_quantityNUMERICMétricaBreakdown of mobile conversions of type SITE_VISIT by order_quantity.
mobile_conversion_site_visits_post_engagementNUMERICMétricaBreakdown of mobile conversions of type SITE_VISIT by post_engagement.
mobile_conversion_site_visits_post_viewNUMERICMétricaBreakdown of mobile conversions of type SITE_VISIT by post_view.
mobile_conversion_site_visits_sale_amountNUMERICMétricaBreakdown of mobile conversions of type SITE_VISIT by sale_amount.
mobile_conversion_spent_credits_assistedNUMERICMétricaBreakdown of mobile conversions of type SPENT_CREDIT by assisted.
mobile_conversion_spent_credits_order_quantityNUMERICMétricaBreakdown of mobile conversions of type SPENT_CREDIT by order_quantity.
mobile_conversion_spent_credits_post_engagementNUMERICMétricaBreakdown of mobile conversions of type SPENT_CREDIT by post_engagement.
mobile_conversion_spent_credits_post_viewNUMERICMétricaBreakdown of mobile conversions of type SPENT_CREDIT by post_view.
mobile_conversion_spent_credits_sale_amountNUMERICMétricaBreakdown of mobile conversions of type SPENT_CREDIT by sale_amount.
mobile_conversion_tutorials_completed_assistedNUMERICMétricaBreakdown of mobile conversions of type TUTORIAL_COMPLETED by assisted.
mobile_conversion_tutorials_completed_order_quantityNUMERICMétricaBreakdown of mobile conversions of type TUTORIAL_COMPLETED by order_quantity.
mobile_conversion_tutorials_completed_post_engagementNUMERICMétricaBreakdown of mobile conversions of type TUTORIAL_COMPLETED by post_engagement.
mobile_conversion_tutorials_completed_post_viewNUMERICMétricaBreakdown of mobile conversions of type TUTORIAL_COMPLETED by post_view.
mobile_conversion_tutorials_completed_sale_amountNUMERICMétricaBreakdown of mobile conversions of type TUTORIAL_COMPLETED by sale_amount.
mobile_conversion_updates_assistedNUMERICMétricaBreakdown of mobile conversions of type UPDATE by assisted.
mobile_conversion_updates_order_quantityNUMERICMétricaBreakdown of mobile conversions of type UPDATE by order_quantity.
mobile_conversion_updates_post_engagementNUMERICMétricaBreakdown of mobile conversions of type UPDATE by post_engagement.
mobile_conversion_updates_post_viewNUMERICMétricaBreakdown of mobile conversions of type UPDATE by post_view.
mobile_conversion_updates_sale_amountNUMERICMétricaBreakdown of mobile conversions of type UPDATE by sale_amount.
monthTEXTDimensãoNumber of the month
nowTIMESTAMPDimensãoCurrent timestamp
objectiveTEXTDimensãoobjective description
platformTEXTDimensãoPlatform segment
promoted_tweet_idTEXTDimensãoPromoted Tweet ID
qualified_impressionsNUMERICMétricaTotal number of qualified impressions
repliesNUMERICMétricaTotal number of replies
retweetsNUMERICMétricaTotal number of retweets
similar_followersTEXTDimensãoSimilar To Followers Of User segment
slideTEXTDimensãoSlide segment
sourceTEXTDimensãoThe name of the Windsor connector returning the row
spendNUMERICMétricaThe total media spend (Duplicate)
todayDATEDimensãoToday's date
total_audience_reachNUMERICMétricaThe total number of people who have been reached by the campaign. Reach
total_budgetNUMERICMétricaThe total budget amount to be allocated to the campaign.
total_engagementsNUMERICMétricaSum of engagements, media_engagements, card_engagements and video_total_views. Approximates the Engagements column in X Ads Manager for Post Engagement campaigns.
totalcostNUMERICMétricaThe total media spend
tv_showTEXTDimensãoTV Show segment
twitter_handleTEXTDimensãoYour Twitter handle linked to your Ad account
url_clicksNUMERICMétricaTotal clicks on the link or Website Card in an ad, including earned.
video_15s_viewsNUMERICMétricaTotal number of views where at least 15 seconds of the video or for 95% of the total duration was viewed
video_3s100pct_viewsNUMERICMétricaTotal number of views where at least 3 seconds were played while 100% in view (legacy video_total_views)
video_6s_viewsNUMERICMétricaTotal number of views where at least 6 seconds of the video was viewed
video_content_startsNUMERICMétricaTotal number of video playback starts
video_cta_clicksNUMERICMétricaTotal clicks on the call to action
video_total_viewsNUMERICMétricaTotal number of video views
video_views_100NUMERICMétricaTotal number of views where at least 100% of the video was viewed.
video_views_25NUMERICMétricaTotal number of views where at least 25% of the video was viewed.
video_views_50NUMERICMétricaTotal number of views where at least 50% of the video was viewed.
video_views_75NUMERICMétricaTotal number of views where at least 75% of the video was viewed.
weekTEXTDimensãoWeek (Sun-Sat).
week_dayTEXTDimensãoWeekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_isoTEXTDimensãoWeekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_isoTEXTDimensãoWeek, ISO format (Mon-Sun).
yearTEXTDimensãoYear
year_monthTEXTDimensãoYear and month, e.g. 2024|3

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