TikTok Ads

Redes sociais · Disponível

Consultar via API

GET https://askaner.askan.com.br/api/v1/data/tiktok?fields=date,account_id&date_preset=last_30d
Authorization: Bearer ik_...

Campos (801 métricas, 149 dimensões)

ID	Tipo	Natureza	Descrição
`ad_id`	TEXT	Dimensão	Ad ID.
`ad_name`	TEXT	Dimensão	Ad name.
`ad_operation_status`	TEXT	Dimensão	Ad operation status. Enum values: ENABLE, DISABLE, FROZEN.
`ad_profile_image`	TEXT	Dimensão	Ad profile image.
`ad_status`	TEXT	Dimensão	Ad status
`ad_text`	TEXT	Dimensão	Ad title.
`ad_url`	TEXT	Dimensão	Ad URL.
`call_to_action`	TEXT	Dimensão	Call to action.
`call_to_action_id`	TEXT	Dimensão	Call to action. (Duplicate)
`identity_id`	TEXT	Dimensão	TikTok identity ID used for creating the ad. Only available at Ad level.
`identity_type`	TEXT	Dimensão	Identity type. Enum values: CUSTOMIZED_USER, AUTH_CODE, TT_USER, BC_AUTH_TT. Any value except for CUSTOMIZED_USER indicatesthat the ad is a Spark Ad.Only available at Ad level.
`image_height`	NUMERIC	Métrica	The height of the image, measured in pixels. Only available at Ad level.
`image_mode`	TEXT	Dimensão	Format.
`image_url`	IMAGE	Dimensão	The URL of the image. Only available at Ad level.
`image_width`	NUMERIC	Métrica	The width of the image, measured in pixels. Only available at Ad level.
`is_automated_ad`	BOOLEAN	Dimensão	Whether the ad is an automated ad or a Smart Creative ad.
`is_smart_creative`	BOOLEAN	Dimensão	Whether the ad is a Smart Creative ad.
`item_id`	TEXT	Dimensão	The ID of the TikTok post that is used as Spark Ad. Only available at Ad level.
`landing_page_url`	TEXT	Dimensão	Ad Landing page URL.
`organic_video_views`	NUMERIC	Métrica	The number of times your video was played from organic traffic, excluding replays. Data from before Jan 21, 2023, or through paid ads stopped for more than 7 days won't be counted.
`video_id`	TEXT	Dimensão	The ad's video ID.
`video_thumbnail_url`	IMAGE	Dimensão	Thumbnail image URL for the video of ad. Only available at Ad level.
`video_url`	TEXT	Dimensão	Video preview link. Only available at Ad level.
`ad_group_id`	TEXT	Dimensão	Ad group ID
`ad_group_name`	TEXT	Dimensão	Ad group name.
`adgroup_download_url`	TEXT	Dimensão	Download URL/Website URL.
`aeo_type`	TEXT	Dimensão	App Event Optimization Type.
`bid`	TEXT	Dimensão	Bid.
`bid_secondary_goal`	TEXT	Dimensão	Bid for secondary goal.
`bid_strategy`	TEXT	Dimensão	Bid strategy.
`billing_event`	TEXT	Dimensão	Billing Event, e.g.: Clicks, Impression.
`budget`	NUMERIC	Métrica	Ad group budget.
`dpa_target_audience_type`	TEXT	Dimensão	The Audience that DPA products target.
`mobile_app_id`	TEXT	Dimensão	Mobile App ID.
`opt_status`	TEXT	Dimensão	Automated creative optimization.
`placement`	TEXT	Dimensão	Placement type.
`placement_type`	TEXT	Dimensão	Placement type.
`profile_image`	IMAGE	Dimensão	Ad Group profile image.
`promotion_type`	TEXT	Dimensão	Promotion type. It can be app, website, or others.
`smart_target`	TEXT	Dimensão	Optimization goal.
`tt_app_id`	TEXT	Dimensão	TikTok App ID, the App ID you used when creating an Ad Group. Returned if the promotion type of one Ad Group is App.
`tt_app_name`	TEXT	Dimensão	The name of your TikTok App. Returned if the promotion type of one Ad Group is App.
`account_id`	TEXT	Dimensão	Advertiser account ID.
`account_name`	TEXT	Dimensão	Advertiser account name.
`currency`	TEXT	Dimensão	The currency code, e.g. USD.
`app_promotion_type`	TEXT	Dimensão	App promotion type. Possible values: APP_INSTALL, APP_RETARGETING. APP_INSTALL and APP_RETARGETING will be returned when objective_type is APP_PROMOTION. Otherwise, UNSET will be returned.
`budget_optimize_switch`	TEXT	Dimensão	Whether Campaign Budget Optimization (CBO) is enabled
`campaign`	TEXT	Dimensão	Campaign name.
`campaign_advertiser_id`	NUMERIC	Métrica	Advertiser ID.
`campaign_app_id`	TEXT	Dimensão	The Application ID of the promoted app.
`campaign_app_profile_page_state`	TEXT	Dimensão	Indicates the status of App Profile Page. Enum values: INVALID, UNSET, ON, OFF.
`campaign_automation_type`	TEXT	Dimensão	The automation type of the campaign, distinguishing Smart+ campaigns from manual ones. Values include MANUAL and UPGRADED_SMART_PLUS.
`campaign_bid_align_type`	TEXT	Dimensão	The attribution type for the Dedicated Campaign. The type determines which attribution network the target CPA (conversion_bid_price) or ROAS (roas_bid) at the ad group level is based on. Values: SAN, SKAN.
`campaign_bid_type`	TEXT	Dimensão	Bidding strategy on the campaign level.
`campaign_budget`	NUMERIC	Métrica	Campaign budget.
`campaign_budget_mode`	TEXT	Dimensão	Budget mode. Values: BUDGET_MODE_INFINITE: Unlimited budget. BUDGET_MODE_TOTAL: Lifetime budget. BUDGET_MODE_DAY : Daily budget. BUDGET_MODE_DYNAMIC_DAILY_BUDGET: Dynamic daily budget. It is the average daily budget over a week. Daily costs will not exceed 125% of the average daily budget. Weekly costs will not exceed the average daily budget * 7.
`campaign_budget_type`	TEXT	Dimensão	Campaign budget type
`campaign_campaign_type`	TEXT	Dimensão	Campaign Type, indicates the campaign is a regular campaign or iOS 14 campaign. Values: REGULAR_CAMPAIGN, IOS14_CAMPAIGN.
`campaign_catalog_enabled`	BOOLEAN	Dimensão	Whether to use your catalog to promote car inventory or models.This field will be true for Automotive Ads for Inventory or Automotive Ads for Models.
`campaign_creation_time`	TIMESTAMP	Dimensão	Time at which campaign was created
`campaign_deep_bid_type`	TEXT	Dimensão	Bidding strategy for in-app events.
`campaign_disable_skan_campaign`	BOOLEAN	Dimensão	Whether to disable SKAN (SKAdNetwork) attribution, Apple's conversion attribution solution for iOS campaigns.
`campaign_id`	TEXT	Dimensão	Campaign ID.
`campaign_is_advanced_dedicated_campaign`	BOOLEAN	Dimensão	Whether the campaign is an Advanced Dedicated Campaign. Advanced Dedicated Campaigns leverage advanced delivery models that benefit from real-time signals.
`campaign_is_new_structure`	BOOLEAN	Dimensão	Whether the campaign is a new structure (for the same campaign, the structure of campaign, ad groups and ads are the same).
`campaign_is_search_campaign`	BOOLEAN	Dimensão	Whether the campaign is a Search Campaign.
`campaign_is_smart_performance_campaign`	BOOLEAN	Dimensão	Whether the campaign is an automated campaign type.
`campaign_modify_time`	TIMESTAMP	Dimensão	Time at which campaign was modified
`campaign_name`	TEXT	Dimensão	Campaign name. (Duplicate)
`campaign_operation_status`	TEXT	Dimensão	Operation status of the campaign. Enum values: ENABLE : The campaign is enabled (in 'ON' status). DISABLE: The campaign is disabled (in 'OFF' status).
`campaign_optimization_goal`	TEXT	Dimensão	Optimization goal.
`campaign_optimize_goal`	TEXT	Dimensão	Campaign Optimization goal. Returned only if Campaign Budget Optimization is enabled. This field isn't supported anymore, use optimization_goal (Adgroup Optimization goal) instead.
`campaign_postback_window_mode`	TEXT	Dimensão	The mode that determines which SKAN 4.0 postback you want to secure. Values: POSTBACK_WINDOW_MODE1: This option secures the first postback, which corresponds to the 0-2 day attribution window. The data can take up to 4 days to return, and the campaign will wait for 4 days to release the campaign quota. POSTBACK_WINDOW_MODE2: This mode secures the first two postbacks, which correspond to the 3-7 day attribution window. The data can take up to 13 days to return, and the campaign will wait for 13 days to release the campaign quota. POSTBACK_WINDOW_MODE3: This mode secures all three postbacks, which correspond to the 8-35 day attribution window. The data can take up to 41 days to return, and the campaign will wait for 41 days to release the campaign quota.
`campaign_product_source`	TEXT	Dimensão	Returned only when objective_type for the campaign is PRODUCT_SALES and the product source is configured for the campaign. Product source of the campaign. Values: CATALOG : Catalog. STORE: TikTok Shop, or TikTok Showcase.
`campaign_rf_campaign_type`	TEXT	Dimensão	When objective_type is specified as RF_REACH, this field specifies the specific Reservation campaign type. Values: STANDARD: Reach & Frequency campaign. PULSE: TikTok Pulse campaign. TOPVIEW: TopView campaign.
`campaign_roas_bid`	TEXT	Dimensão	ROAS goal for Value Optimization bid strategies (VO_*)
`campaign_rta_bid_enabled`	BOOLEAN	Dimensão	Whether to use RTA bid.
`campaign_rta_id`	TEXT	Dimensão	Realtime API (RTA) ID, the RTA strategy identifier.
`campaign_rta_product_selection_enabled`	BOOLEAN	Dimensão	Whether to use RTA to automatically select products.
`campaign_special_industries`	TEXT	Dimensão	Special ad categories. Values: HOUSING: Ads for real estate listings, homeowners insurance, mortgage loans or other related opportunities. EMPLOYMENT: Ads for job offers, internship, professional certification programs or other related opportunities. CREDIT: Ads for credit card offers, auto loans, long-term financing or other related opportunities. Note: Using special ad categories in Shopping Ads with campaign product source as Catalog and in Shopping Ads with campaign product source as non-Catalog are currently separate allowlist-only features. If you would like to access them, please contact your TikTok representative. This field is generally available to advertisers registered in America or Canada. Advertisers who are not registered in America or Canada but want to target these countries with special ad categories need to apply for an additional allowlist.
`campaign_status`	TEXT	Dimensão	Campaign status
`campaign_system_origin`	TEXT	Dimensão	Returned for Promote campaigns only. Not returned for non-Promote campaigns. The origin (source) of the campaign. PROMOTE: The campaign is a Promote campaign created through the TikTok mobile App.
`campaign_type`	TEXT	Dimensão	iOS14 Dedicated Campaign or regular campaign.
`objective`	TEXT	Dimensão	Campaign type (application or landing page).
`objective_type`	TEXT	Dimensão	Campaign advertising objective. Possible values: CONVERSIONS, TRAFFIC, REACH, APP_PROMOTION, WEB_CONVERSIONS, TOPVIEW_REACH, RF_REACH, LEAD_GENERATION, ENGAGEMENT, PRODUCT_SALES, VIDEO_VIEWS, SHOP_PURCHASES.
`split_test`	TEXT	Dimensão	Split test status.
`achieve_level`	NUMERIC	Métrica	The number of unique app achieve level actions attributed to your ads.
`achieve_level_rate`	PERCENT	Métrica	The percentage of app achieve level actions from all app installs attributed to your ads.
`ad_impression_ad_revenue_day0`	NUMERIC	Métrica	Total ad revenue within 24 hours of app install.
`ad_impression_ad_revenue_day2`	NUMERIC	Métrica	Total ad revenue within 72 hours of app install.
`ad_impression_ad_revenue_day6`	NUMERIC	Métrica	Total ad revenue within 168 hours of app install.
`ad_impression_ad_revenue_roas_day0`	NUMERIC	Métrica	Total return on ad spend (ROAS) from ad revenue within 24 hours of app install.
`ad_impression_ad_revenue_roas_day2`	NUMERIC	Métrica	Total return on ad spend (ROAS) from ad revenue within 72 hours of app install.
`ad_impression_ad_revenue_roas_day6`	NUMERIC	Métrica	Total return on ad spend (ROAS) from ad revenue within 168 hours of app install.
`add_payment_info`	NUMERIC	Métrica	The number of unique app add payment info actions attributed to your ads.
`add_payment_info_rate`	PERCENT	Métrica	The percentage of app add payment info actions from all app installs attributed to your ads.
`add_to_wishlist`	NUMERIC	Métrica	The number of unique app add to wishlist actions attributed to your ads.
`add_to_wishlist_rate`	PERCENT	Métrica	The percentage of app add to wishlist actions from all app installs attributed to your ads.
`ads_impression_events`	NUMERIC	Métrica	The total number of ad impression events from your mobile app counted as app events and attributed to your ads.
`app_event_add_to_cart`	NUMERIC	Métrica	The number of unique app add to cart actions attributed to your ads.
`app_event_add_to_cart_rate`	PERCENT	Métrica	The percentage of app add to cart actions from all app installs attributed to your ads.
`app_install`	NUMERIC	Métrica	The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
`checkout`	NUMERIC	Métrica	The number of unique app checkout actions attributed to your ads.
`checkout_rate`	PERCENT	Métrica	The percentage of app checkout actions from all app installs attributed to your ads.
`complete_tutorial`	NUMERIC	Métrica	The number of unique app complete tutorial actions attributed to your ads.
`complete_tutorial_rate`	PERCENT	Métrica	The percentage of app complete tutorial actions from all app installs attributed to your ads.
`cost_per_achieve_level`	NUMERIC	Métrica	The average cost per unique app achieve level action attributed to your ads.
`cost_per_add_payment_info`	NUMERIC	Métrica	The average cost per unique app add payment info action attributed to your ads.
`cost_per_add_to_wishlist`	NUMERIC	Métrica	The average cost per unique app add to wishlist action attributed to your ads.
`cost_per_app_event_add_to_cart`	NUMERIC	Métrica	The average cost per unique app add to cart action attributed to your ads.
`cost_per_app_install`	NUMERIC	Métrica	The average cost for each app install event. (The total count is calculated based on the time each ad impression occurred.)
`cost_per_checkout`	NUMERIC	Métrica	The average cost per unique app checkout action attributed to your ads.
`cost_per_complete_tutorial`	NUMERIC	Métrica	The average cost per unique app complete tutorial action attributed to your ads.
`cost_per_create_gamerole`	NUMERIC	Métrica	The average cost per unique app create role action attributed to your ads.
`cost_per_create_group`	NUMERIC	Métrica	The average cost per unique app create group action attributed to your ads.
`cost_per_custom_app_event`	NUMERIC	Métrica	The average cost per custom app event attributed to your ads.
`cost_per_day7_retention`	NUMERIC	Métrica	Average cost per unique Day 7 retention attributed to your ad.
`cost_per_in_app_ad_click`	NUMERIC	Métrica	The average cost per unique in-app ad click attributed to your ads.
`cost_per_in_app_ad_impr`	NUMERIC	Métrica	The average cost per unique in-app ad impression attributed to your ads.
`cost_per_join_group`	NUMERIC	Métrica	The average cost per unique app join group action attributed to your ads.
`cost_per_launch_app`	NUMERIC	Métrica	The average cost per unique launch app action attributed to your ads.
`cost_per_loan_apply`	NUMERIC	Métrica	The average cost per unique app loan application action attributed to your ads.
`cost_per_loan_credit`	NUMERIC	Métrica	The average cost per unique app loan approval action attributed to your ads.
`cost_per_loan_disbursement`	NUMERIC	Métrica	The average cost per unique app loan disbursal action attributed to your ads.
`cost_per_login`	NUMERIC	Métrica	The average cost per unique app login action attributed to your ads.
`cost_per_next_day_open`	NUMERIC	Métrica	Average cost per unique Day 1 retention.
`cost_per_purchase`	NUMERIC	Métrica	The average cost per unique app purchase action attributed to your ads.
`cost_per_ratings`	NUMERIC	Métrica	The average cost per unique app rate action attributed to your ads.
`cost_per_registration`	NUMERIC	Métrica	The average cost per unique app registration action attributed to your ads.
`cost_per_sales_lead`	NUMERIC	Métrica	The average cost per unique app generate lead action attributed to your ads.
`cost_per_search`	NUMERIC	Métrica	The average cost per unique app search action attributed to your ads.
`cost_per_spend_credits`	NUMERIC	Métrica	The average cost per unique app spend credit action attributed to your ads.
`cost_per_start_trial`	NUMERIC	Métrica	The average cost per unique app start trial action attributed to your ads.
`cost_per_subscribe`	NUMERIC	Métrica	The average cost per unique app subscribe action attributed to your ads.
`cost_per_total_achieve_level`	NUMERIC	Métrica	The average cost per app achieve level action attributed to your ads.
`cost_per_total_add_to_wishlist`	NUMERIC	Métrica	The average cost per app add to wishlist action attributed to your ads.
`cost_per_total_app_event_add_to_cart`	NUMERIC	Métrica	The average cost per app add to cart action attributed to your ads.
`cost_per_total_checkout`	NUMERIC	Métrica	The average cost per app checkout action attributed to your ads.
`cost_per_total_complete_tutorial`	NUMERIC	Métrica	The average cost per app complete tutorial action attributed to your ads.
`cost_per_total_create_gamerole`	NUMERIC	Métrica	The average cost per app create role action attributed to your ads.
`cost_per_total_create_group`	NUMERIC	Métrica	The average cost per app create group action attributed to your ads.
`cost_per_total_day7_retention`	NUMERIC	Métrica	Average cost per Day 7 retention attributed to your ad.
`cost_per_total_in_app_ad_click`	NUMERIC	Métrica	The average cost per in-app ad click attributed to your ads.
`cost_per_total_in_app_ad_impr`	NUMERIC	Métrica	The average cost per in-app ad impression attributed to your ads.
`cost_per_total_join_group`	NUMERIC	Métrica	The average cost per app join group action attributed to your ads.
`cost_per_total_launch_app`	NUMERIC	Métrica	The average cost per launch app action attributed to your ads.
`cost_per_total_loan_apply`	NUMERIC	Métrica	The average cost per app loan application action attributed to your ads.
`cost_per_total_loan_credit`	NUMERIC	Métrica	The average cost per app loan approval action attributed to your ads.
`cost_per_total_loan_disbursement`	NUMERIC	Métrica	The average cost per app loan disbursal action attributed to your ads.
`cost_per_total_login`	NUMERIC	Métrica	The average cost per app login action attributed to your ads.
`cost_per_total_next_day_open`	NUMERIC	Métrica	Average cost per Day 1 retention.
`cost_per_total_purchase`	NUMERIC	Métrica	The average cost per app purchase action attributed to your ads.
`cost_per_total_ratings`	NUMERIC	Métrica	The average cost per app rate action attributed to your ads.
`cost_per_total_registration`	NUMERIC	Métrica	The average cost per app registration action attributed to your ads.
`cost_per_total_sales_lead`	NUMERIC	Métrica	The average cost per app generate lead action attributed to your ads.
`cost_per_total_search`	NUMERIC	Métrica	The average cost per app search action attributed to your ads.
`cost_per_total_spend_credits`	NUMERIC	Métrica	The average cost per app spend credit action attributed to your ads.
`cost_per_total_start_trial`	NUMERIC	Métrica	The average cost per app start trial action attributed to your ads.
`cost_per_total_subscribe`	NUMERIC	Métrica	The average cost per app subscribe action attributed to your ads.
`cost_per_total_unlock_achievement`	NUMERIC	Métrica	The average cost per app unlock achievement action attributed to your ads.
`cost_per_total_view_content`	NUMERIC	Métrica	The average cost per app view content action attributed to your ads.
`cost_per_unique_ad_impression_event`	NUMERIC	Métrica	The average cost of each unique ad impression event attributed to your ad.
`cost_per_unique_custom_app_event`	NUMERIC	Métrica	The average cost per unique custom app event attributed to your ads.
`cost_per_unlock_achievement`	NUMERIC	Métrica	The average cost per unique app unlock achievement action attributed to your ads.
`cost_per_view_content`	NUMERIC	Métrica	The average cost per unique app view content action attributed to your ads.
`cost_pre_ad_impression_event`	NUMERIC	Métrica	The average cost of each ad impression event attributed to your ad.
`cost_total_add_payment_info`	NUMERIC	Métrica	The average cost per app add payment info action attributed to your ads.
`create_gamerole`	NUMERIC	Métrica	The number of unique app create role actions attributed to your ads.
`create_gamerole_rate`	PERCENT	Métrica	The percentage of app create role actions from all app installs attributed to your ads.
`create_group`	NUMERIC	Métrica	The number of unique app create group actions attributed to your ads.
`create_group_rate`	PERCENT	Métrica	The percentage of app create group actions from all app installs attributed to your ads.
`custom_app_event_rate`	PERCENT	Métrica	The percentage of custom app events from all app installs attributed to your ads.
`custom_app_events`	NUMERIC	Métrica	The number of custom app events attributed to your ads.
`custom_app_events_value`	NUMERIC	Métrica	The total value of custom app events attributed to your ads.
`customized_ad_impression_event_rate`	PERCENT	Métrica	The percentage of unique ad impression events out of all app install events.
`day7_retention`	NUMERIC	Métrica	Number of unique Day 7 retentions from your mobile app counted as app events and attributed to your ads.
`day7_retention_rate`	PERCENT	Métrica	Percentage of Day 7 retentions out of all app install events.
`in_app_ad_click`	NUMERIC	Métrica	The number of unique in-app ad clicks attributed to your ads.
`in_app_ad_click_rate`	PERCENT	Métrica	The percentage of in-app ad clicks from all app installs attributed to your ads.
`in_app_ad_impr`	NUMERIC	Métrica	The number of unique in-app ad impressions attributed to your ads.
`in_app_ad_impr_rate`	PERCENT	Métrica	The percentage of in-app ad impressions from all app installs attributed to your ads.
`join_group`	NUMERIC	Métrica	The number of unique app join group actions attributed to your ads.
`join_group_rate`	PERCENT	Métrica	The percentage of app join group actions from all app installs attributed to your ads.
`launch_app`	NUMERIC	Métrica	The number of unique launch app actions attributed to your ads.
`launch_app_rate`	PERCENT	Métrica	The percentage of launch app actions from all app installs attributed to your ads.
`loan_apply`	NUMERIC	Métrica	The number of unique app loan application actions attributed to your ads.
`loan_apply_rate`	PERCENT	Métrica	The percentage of app loan application actions from all app installs attributed to your ads.
`loan_credit`	NUMERIC	Métrica	The number of unique app loan approval actions attributed to your ads.
`loan_credit_rate`	PERCENT	Métrica	The percentage of app loan approval actions from all app installs attributed to your ads.
`loan_disbursement`	NUMERIC	Métrica	The number of unique app loan disbursal actions attributed to your ads.
`loan_disbursement_rate`	PERCENT	Métrica	The percentage of app loan disbursal actions from all app installs attributed to your ads.
`login`	NUMERIC	Métrica	The number of unique app login actions attributed to your ads.
`login_rate`	PERCENT	Métrica	The percentage of app login actions from all app installs attributed to your ads.
`next_day_open`	NUMERIC	Métrica	Number of unique Day 1 retentions attributed to your ads.
`next_day_open_rate`	PERCENT	Métrica	Percentage of unique Day 1 retentions out of all app install events.
`purchase`	NUMERIC	Métrica	The number of unique app purchase actions attributed to your ads.
`purchase_rate`	PERCENT	Métrica	The percentage of app purchase actions from all app installs attributed to your ads.
`ratings`	NUMERIC	Métrica	The number of unique app rate actions attributed to your ads.
`ratings_rate`	PERCENT	Métrica	The percentage of unique rate events out of all app install events.
`real_time_app_install`	NUMERIC	Métrica	The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.)
`real_time_app_install_cost`	NUMERIC	Métrica	The average cost for each app install event. (The total count is based on when the conversion actually happened.)
`registration`	NUMERIC	Métrica	The number of unique app registration actions attributed to your ads.
`registration_rate`	PERCENT	Métrica	The percentage of app registration actions from all app installs attributed to your ads.
`sales_lead`	NUMERIC	Métrica	The number of unique app generate lead actions attributed to your ads.
`sales_lead_rate`	PERCENT	Métrica	The percentage of app generate lead actions from all app installs attributed to your ads.
`search`	NUMERIC	Métrica	The number of unique app search actions attributed to your ads.
`search_rate`	PERCENT	Métrica	The percentage of app search actions from all app installs attributed to your ads.
`spend_credits`	NUMERIC	Métrica	The number of unique app spend credit actions attributed to your ads.
`spend_credits_rate`	PERCENT	Métrica	The percentage of app spend credit actions from all app installs attributed to your ads.
`start_trial`	NUMERIC	Métrica	The number of unique app start trial actions attributed to your ads.
`start_trial_rate`	PERCENT	Métrica	The percentage of app start trial actions from all app installs attributed to your ads.
`subscribe`	NUMERIC	Métrica	The number of unique app subscribe actions attributed to your ads.
`subscribe_rate`	PERCENT	Métrica	The percentage of app subscribe actions from all app installs attributed to your ads.
`total_achieve_level`	NUMERIC	Métrica	The number of app achieve level actions attributed to your ads.
`total_achieve_level_value`	NUMERIC	Métrica	The total value of app achieve level actions attributed to your ads.
`total_active_pay_roas`	NUMERIC	Métrica	The return on ad spend (ROAS) from app purchase actions.
`total_ad_impression_events_value`	NUMERIC	Métrica	The total value returned from all ad impression events.
`total_ad_impression_roas`	NUMERIC	Métrica	The total return on ad spend (ROAS) from ad impression events.
`total_add_payment_info`	NUMERIC	Métrica	The number of app add payment info actions attributed to your ads.
`total_add_to_wishlist`	NUMERIC	Métrica	The number of app add to wishlist actions attributed to your ads.
`total_add_to_wishlist_value`	NUMERIC	Métrica	The total value of app add to wishlist actions attributed to your ads.
`total_app_event_add_to_cart`	NUMERIC	Métrica	The number of app add to cart actions attributed to your ads.
`total_app_event_add_to_cart_value`	NUMERIC	Métrica	The total value of app add to cart actions attributed to your ads.
`total_checkout`	NUMERIC	Métrica	The number of app checkout actions attributed to your ads.
`total_checkout_value`	NUMERIC	Métrica	The total value of app checkout actions attributed to your ads.
`total_complete_tutorial`	NUMERIC	Métrica	The number of app complete tutorial actions attributed to your ads.
`total_complete_tutorial_value`	NUMERIC	Métrica	The total value of app complete tutorial actions attributed to your ads.
`total_create_gamerole`	NUMERIC	Métrica	The number of app create role actions attributed to your ads.
`total_create_gamerole_value`	NUMERIC	Métrica	The total value of app create role actions attributed to your ads.
`total_create_group`	NUMERIC	Métrica	The number of app create group actions attributed to your ads.
`total_create_group_value`	NUMERIC	Métrica	The total value of app create group actions attributed to your ads.
`total_day7_retention`	NUMERIC	Métrica	Total number of Day 7 retentions from your mobile app counted as app events and attributed to your ads.
`total_day7_retention_value`	NUMERIC	Métrica	Total value returned from all Day 7 retentions.
`total_in_app_ad_click`	NUMERIC	Métrica	The number of in-app ad clicks attributed to your ads.
`total_in_app_ad_click_value`	NUMERIC	Métrica	The total value of in-app ad clicks attributed to your ads.
`total_in_app_ad_impr`	NUMERIC	Métrica	The number of in-app ad impressions attributed to your ads.
`total_in_app_ad_impr_value`	NUMERIC	Métrica	The total value of in-app ad impressions attributed to your ads.
`total_join_group`	NUMERIC	Métrica	The number of app join group actions attributed to your ads.
`total_join_group_value`	NUMERIC	Métrica	The total value of app join group actions attributed to your ads.
`total_launch_app`	NUMERIC	Métrica	The number of launch app actions attributed to your ads.
`total_loan_apply`	NUMERIC	Métrica	The number of app loan application actions attributed to your ads.
`total_loan_credit`	NUMERIC	Métrica	The number of app loan approval actions attributed to your ads.
`total_loan_disbursement`	NUMERIC	Métrica	The number of app loan disbursal actions attributed to your ads.
`total_login`	NUMERIC	Métrica	The number of app login actions attributed to your ads.
`total_next_day_open`	NUMERIC	Métrica	Number of Day 1 retentions attributed to your ads.
`total_purchase`	NUMERIC	Métrica	The number of app purchase actions attributed to your ads.
`total_purchase_roas_day0`	NUMERIC	Métrica	Total return on ad spend (ROAS) from purchase actions within 24 hours of app install.
`total_purchase_roas_day2`	NUMERIC	Métrica	Total return on ad spend (ROAS) from purchase actions within 72 hours of app install.
`total_purchase_roas_day6`	NUMERIC	Métrica	Total return on ad spend (ROAS) from purchase actions within 168 hours of app install.
`total_purchase_value`	NUMERIC	Métrica	The total value of app purchase actions attributed to your ads.
`total_purchase_value_day0`	NUMERIC	Métrica	Total value of all purchase actions within 24 hours of app install.
`total_purchase_value_day2`	NUMERIC	Métrica	Total value of all purchase actions within 72 hours of app install.
`total_purchase_value_day6`	NUMERIC	Métrica	Total value of all purchase actions within 168 hours of app install.
`total_ratings`	NUMERIC	Métrica	The number of app rate actions attributed to your ads.
`total_ratings_value`	NUMERIC	Métrica	The total value of app rate actions attributed to your ads.
`total_registration`	NUMERIC	Métrica	The number of app registration actions attributed to your ads.
`total_sales_lead`	NUMERIC	Métrica	The number of app generate lead actions attributed to your ads.
`total_sales_lead_value`	NUMERIC	Métrica	The total value of app generate lead actions attributed to your ads.
`total_search`	NUMERIC	Métrica	The number of app search actions attributed to your ads.
`total_spend_credits`	NUMERIC	Métrica	The number of app spend credit actions attributed to your ads.
`total_spend_credits_value`	NUMERIC	Métrica	The total value of app spend credit actions attributed to your ads.
`total_start_trial`	NUMERIC	Métrica	The number of app start trial actions attributed to your ads.
`total_subscribe`	NUMERIC	Métrica	The number of app subscribe actions attributed to your ads.
`total_subscribe_value`	NUMERIC	Métrica	The total value of app subscribe actions attributed to your ads.
`total_unlock_achievement`	NUMERIC	Métrica	The number of app unlock achievement actions attributed to your ads.
`total_unlock_achievement_value`	NUMERIC	Métrica	The total value of app unlock achievement actions attributed to your ads.
`total_view_content`	NUMERIC	Métrica	The number of app view content actions attributed to your ads.
`total_view_content_value`	NUMERIC	Métrica	The total value of app view content actions attributed to your ads.
`unique_ad_impression_events`	NUMERIC	Métrica	The number of unique ad impression events from your mobile app counted as app events and attributed to your ads.
`unique_custom_app_events`	NUMERIC	Métrica	The number of unique custom app events attributed to your ads.
`unlock_achievement`	NUMERIC	Métrica	The number of unique app unlock achievement actions attributed to your ads.
`unlock_achievement_rate`	PERCENT	Métrica	The percentage of app unlock achievement actions from all app installs attributed to your ads.
`value_per_ad_impression_event`	NUMERIC	Métrica	The average value of each ad impression event attributed to your ad.
`value_per_checkout`	NUMERIC	Métrica	The average value per app checkout action attributed to your ads.
`value_per_custom_app_event`	NUMERIC	Métrica	The average value per custom app event attributed to your ads.
`value_per_total_achieve_level`	NUMERIC	Métrica	The average value per app achieve level action attributed to your ads.
`value_per_total_add_to_wishlist`	NUMERIC	Métrica	The average value per app add to wishlist action attributed to your ads.
`value_per_total_app_event_add_to_cart`	NUMERIC	Métrica	The average value per app add to cart action attributed to your ads.
`value_per_total_complete_tutorial`	NUMERIC	Métrica	The average value per app complete tutorial action attributed to your ads.
`value_per_total_create_gamerole`	NUMERIC	Métrica	The average value per app create role action attributed to your ads.
`value_per_total_create_group`	NUMERIC	Métrica	The average value per app create group action attributed to your ads.
`value_per_total_day7_retention`	NUMERIC	Métrica	Average value per Day 7 retention attributed to your ad.
`value_per_total_in_app_ad_click`	NUMERIC	Métrica	The average value per in-app ad click attributed to your ads.
`value_per_total_in_app_ad_impr`	NUMERIC	Métrica	The average value per in-app ad impression attributed to your ads.
`value_per_total_join_group`	NUMERIC	Métrica	The average value per app join group action attributed to your ads.
`value_per_total_purchase`	NUMERIC	Métrica	The average value per app purchase action attributed to your ads.
`value_per_total_ratings`	NUMERIC	Métrica	The average value per app rate action attributed to your ads.
`value_per_total_sales_lead`	NUMERIC	Métrica	The average value per app generate lead action attributed to your ads.
`value_per_total_spend_credits`	NUMERIC	Métrica	The average value per app spend credit action attributed to your ads.
`value_per_total_subscribe`	NUMERIC	Métrica	The average value per app subscribe action attributed to your ads.
`value_per_total_unlock_achievement`	NUMERIC	Métrica	The average value per app unlock achievement action attributed to your ads.
`value_per_total_view_content`	NUMERIC	Métrica	The average value per app view content action attributed to your ads.
`view_content`	NUMERIC	Métrica	The number of unique app view content actions attributed to your ads.
`view_content_rate`	PERCENT	Métrica	The percentage of app view content actions from all app installs attributed to your ads.
`cost_per_cta_app_install`	NUMERIC	Métrica	The average cost per each app install event attributed to a click on your ad.
`cost_per_cta_conversion`	NUMERIC	Métrica	The average cost per each conversion event attributed to a click on your ad.
`cost_per_cta_purchase`	NUMERIC	Métrica	Average cost per in-app purchase event attributed to a click on your ad.
`cost_per_cta_registration`	NUMERIC	Métrica	Average cost for an in-app registration event attributed to a click on your ad.
`cost_per_engaged_view_through_conversion`	NUMERIC	Métrica	Average cost per conversion attributed to an engaged view.The average cost of each conversion that is attributed to an engaged view.
`cost_per_evta_app_install`	NUMERIC	Métrica	The average cost per app install action attributed to engaged views of your ad.

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