ASKANER

Google Analytics 4

Google · Disponível
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GET https://askaner.askan.com.br/api/v1/data/googleanalytics4?fields=date,account_id&date_preset=last_30d
Authorization: Bearer ik_...

Campos (92 métricas, 390 dimensões)

IDTipoNaturezaDescrição
account_idTEXTDimensãoThe Account ID
account_nameTEXTDimensãoThe Account Name
hostnameTEXTDimensãoIncludes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
measurement_idTEXTDimensãoThe Google Analytics 4 Measurement ID (G-XXXXXXX format)
property_currencyTEXTDimensãoThe default currency (ISO 4217, e.g. `USD`) configured for the GA4 property, retrieved from the Admin API.
property_timezoneTEXTDimensãoThe reporting time zone (IANA name, e.g. `America/New_York`) configured for the GA4 property, retrieved from the Admin API.
campaign_idTEXTDimensãoThe identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
cm360_account_idTEXTDimensãoThe CM360 Account ID that led to the key event. Identifies the CM360 Account.
cm360_account_nameTEXTDimensãoThe CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
cm360_advertiser_idTEXTDimensãoThe CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
cm360_advertiser_nameTEXTDimensãoThe CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
cm360_campaign_idTEXTDimensãoThe CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
cm360_campaign_nameTEXTDimensãoThe CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
cm360_creative_formatTEXTDimensãoThe CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.
cm360_creative_idTEXTDimensãoThe CM360 Creative ID that led to the key event. Identifies a CM360 creative.
cm360_creative_nameTEXTDimensãoThe CM360 Creative Name that led to the key event. The name given to a CM360 creative.
cm360_creative_typeTEXTDimensãoThe CM360 Creative Type that led to the key event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
cm360_creative_type_idTEXTDimensãoThe CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type.
cm360_creative_versionTEXTDimensãoThe CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
cm360_mediumTEXTDimensãoThe CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure.
cm360_placement_cost_structureTEXTDimensãoThe CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
cm360_placement_idTEXTDimensãoThe CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
cm360_placement_nameTEXTDimensãoThe CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
cm360_rendering_idTEXTDimensãoThe CM360 Rendering ID that led to the key event. Identifies a CM360 creative.
cm360_site_idTEXTDimensãoThe CM360 Site ID that led to the key event. Identifies a CM360 site.
cm360_site_nameTEXTDimensãoThe CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.
cm360_sourceTEXTDimensãoThe CM360 Source that led to the key event. The CM360 source is also referred to as the site name.
cm360_source_mediumTEXTDimensãoThe CM360 Source Medium that led to the key event. A combination of the source and medium.
default_channel_groupTEXTDimensãoThe key event's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
dv360_advertiser_idTEXTDimensãoThe DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.
dv360_advertiser_nameTEXTDimensãoThe DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns.
dv360_campaign_idTEXTDimensãoThe DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.
dv360_campaign_nameTEXTDimensãoThe DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common business goal.
dv360_creative_formatTEXTDimensãoThe DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, video, or native.
dv360_creative_idTEXTDimensãoThe DV360 Creative ID that led to the key event. Identifies the DV360 creative.
dv360_creative_nameTEXTDimensãoThe DV360 Creative Name that led to the key event. The name given to a DV360 creative.
dv360_exchange_idTEXTDimensãoThe DV360 Exchange ID that led to the key event. Identifies the DV360 exchange.
dv360_exchange_nameTEXTDimensãoThe DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
dv360_insertion_order_idTEXTDimensãoThe DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.
dv360_insertion_order_nameTEXTDimensãoThe DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
dv360_line_item_idTEXTDimensãoThe DV360 Line Item ID that led to the key event. Identifies the DV360 line item.
dv360_line_item_nameTEXTDimensãoThe DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to inventory sources.
dv360_mediumTEXTDimensãoThe DV360 Medium that led to the key event. The billable outcome of the insertion order. For example, `cpm`.
dv360_partner_idTEXTDimensãoThe DV360 Partner ID that led to the key event. Identifies the DV360 partner.
dv360_partner_nameTEXTDimensãoThe DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual advertisers.
dv360_sourceTEXTDimensãoThe DV360 Source that led to the key event. The DV360 site name where your ad was displayed.
dv360_source_mediumTEXTDimensãoThe DV360 Source Medium that led to the key event. A combination of the source and medium.
google_ads_account_nameTEXTDimensãoThe Account name from Google Ads for the campaign that led to the key event. Corresponds to `customer.descriptive_name` in the Google Ads API.
google_ads_ad_group_idTEXTDimensãoThe Google Ads ad group ID attributed to the key event.
google_ads_ad_group_nameTEXTDimensãoThe ad group name attributed to the key event.
google_ads_ad_network_typeTEXTDimensãoThe advertising network type of the key event. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.
google_ads_campaign_idTEXTDimensãoThe campaign ID for the Google Ads campaign attributed to the key event.
google_ads_campaign_nameTEXTDimensãoThe campaign name for the Google Ads campaign attributed to the key event.
google_ads_campaign_typeTEXTDimensãoThe campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).
google_ads_creative_idTEXTDimensãoThe ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.
google_ads_customer_idTEXTDimensãoThe Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
google_ads_keywordTEXTDimensãoThe matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).
google_ads_queryTEXTDimensãoThe search query that led to the key event.
manual_ad_contentTEXTDimensãoThe ad content attributed to the key event. Populated by the utm_content parameter.
manual_campaign_idTEXTDimensãoThe manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by `utm_id` URL parameter.
manual_campaign_nameTEXTDimensãoThe manual Campaign Name that led to the key event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
manual_creative_formatTEXTDimensãoThe manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
manual_marketing_tacticTEXTDimensãoThe manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
manual_mediumTEXTDimensãoThe manual Medium that led to the key event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
manual_sourceTEXTDimensãoThe manual Source that led to the key event. The referrer. Populated by `utm_source` URL parameter.
manual_source_mediumTEXTDimensãoThe manual Source Medium that led to the key event. A combination of the source and medium.
manual_source_platformTEXTDimensãoThe manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
manual_termTEXTDimensãoThe term attributed to the key event. Populated by the utm_term parameter.
primary_channel_groupTEXTDimensãoThe primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
sa360_ad_group_idTEXTDimensãoThe SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.
sa360_ad_group_nameTEXTDimensãoThe SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.
sa360_campaign_idTEXTDimensãoThe SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.
sa360_campaign_nameTEXTDimensãoThe SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for your advertising.
sa360_creative_formatTEXTDimensãoThe SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the advertisement used in a campaign.
sa360_engine_account_idTEXTDimensãoThe SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.
sa360_engine_account_nameTEXTDimensãoThe SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
sa360_engine_account_typeTEXTDimensãoThe SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account.
sa360_keyword_textTEXTDimensãoThe SA360 Keyword Text that led to the key event. The keywords that matched the search query.
sa360_manager_account_idTEXTDimensãoThe SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.
sa360_manager_account_nameTEXTDimensãoThe SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
sa360_mediumTEXTDimensãoThe SA360 Medium that led to the key event. The payment mode used in ad buying. For example, `cpc`.
sa360_queryTEXTDimensãoThe SA360 Query that led to the key event. The search query typed by the user.
sa360_sourceTEXTDimensãoThe SA360 Source that led to the key event. The search query happened on this site.
sa360_source_mediumTEXTDimensãoThe SA360 Source Medium that led to the key event. A combination of the source and medium.
source_mediumTEXTDimensãoThe combined values of the dimensions `source` and `medium`.
source_platformTEXTDimensãoThe source platform of the key event's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.
cohortTEXTDimensãoThe cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive group of days. If a cohort name is not specified in the request, cohorts are named by their zero based index such as cohort_0 and cohort_1.
cohort_active_usersNUMERICMétricaThe number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example in the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
cohort_nth_dayTEXTDimensãoDay offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
cohort_nth_monthTEXTDimensãoMonth offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
cohort_nth_weekTEXTDimensãoWeek offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
cohort_total_usersNUMERICMétricaThe total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cohort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
add_to_cartsNUMERICMétricaThe number of times users added items to their shopping carts.
checkoutsNUMERICMétricaThe number of times users started the checkout process. This metric counts the occurrence of the `begin_checkout` event.
currency_codeTEXTDimensãoThe local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179).
ecommerce_purchasesNUMERICMétricaThe number of times users completed a purchase. This metric counts `purchase` events; this metric does not count `in_app_purchase` and subscription events.
gross_item_revenueNUMERICMétricaThe total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.
gross_purchase_revenueNUMERICMétricaThe sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.
item_affiliationTEXTDimensãoThe name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the `affiliation` item parameter.
item_brandTEXTDimensãoBrand name of the item.
item_categoryTEXTDimensãoThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
item_category2TEXTDimensãoThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
item_category3TEXTDimensãoThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
item_category4TEXTDimensãoThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
item_category5TEXTDimensãoThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
item_discount_amountNUMERICMétricaThe monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.
item_idTEXTDimensãoThe ID of the item.
item_list_click_eventsNUMERICMétricaThe number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.
item_list_click_through_rateNUMERICMétricaThe number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
item_list_idTEXTDimensãoThe ID of the item list.
item_list_nameTEXTDimensãoThe name of the item list.
item_list_positionTEXTDimensãoThe position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.
item_list_view_eventsNUMERICMétricaThe number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.
item_location_i_dTEXTDimensãoThe physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.
item_nameTEXTDimensãoThe name of the item.
item_promotion_click_through_rateNUMERICMétricaThe number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
item_promotion_creative_nameTEXTDimensãoThe name of the item-promotion creative.
item_promotion_creative_slotTEXTDimensãoThe name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the `creative_slot` parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used.
item_promotion_idTEXTDimensãoThe ID of the item promotion.
item_promotion_nameTEXTDimensãoThe name of the promotion for the item.
item_refund_amountNUMERICMétricaItem refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.
item_revenueNUMERICMétricaThe total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
item_variantTEXTDimensãoThe specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Populated by the `item_variant` parameter.
item_view_eventsNUMERICMétricaThe number of times the item details were viewed. The metric counts the occurrence of the `view_item` event.
items_added_to_cartNUMERICMétricaThe number of units added to cart for a single item. This metric counts the quantity of items in `add_to_cart` events.
items_checked_outNUMERICMétricaThe number of units checked out for a single item. This metric counts the quantity of items in `begin_checkout` events.
items_clicked_in_listNUMERICMétricaThe number of units clicked in list for a single item. This metric counts the quantity of items in `select_item` events.
items_clicked_in_promotionNUMERICMétricaThe number of units clicked in promotion for a single item. This metric counts the quantity of items in `select_promotion` events.
items_purchasedNUMERICMétricaThe number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
items_viewedNUMERICMétricaThe number of units viewed for a single item. This metric counts the quantity of items in `view_item` events.
items_viewed_in_listNUMERICMétricaThe number of units viewed in list for a single item. This metric counts the quantity of items in `view_item_list` events.
items_viewed_in_promotionNUMERICMétricaThe number of units viewed in promotion for a single item. This metric counts the quantity of items in `view_promotion` events.
order_couponTEXTDimensãoCode for the order-level coupon.
promotion_clicksNUMERICMétricaThe number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.
promotion_viewsNUMERICMétricaThe number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.
purchase_revenueNUMERICMétricaThe sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.
refund_amountNUMERICMétricaThe total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.
shipping_amountNUMERICMétricaShipping amount associated with a transaction. Populated by the `shipping` event parameter.
shipping_tierTEXTDimensãoThe shipping tier selected for delivery of the purchased item. For example, `Ground`, `Air`, or `Next-day`. Populated by the `shipping_tier` event parameter.
tax_amountNUMERICMétricaTax amount associated with a transaction. Populated by the `tax` event parameter.
transactionsNUMERICMétricaThe count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
transactions_per_purchaserNUMERICMétricaThe average number of transactions per purchaser.
conversionsNUMERICMétricaThe count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.
event_countNUMERICMétricaThe count of events.
event_count_per_userNUMERICMétricaThe average number of events per user (Event count divided by Active users).
event_nameTEXTDimensãoThe name of the event.
event_valueNUMERICMétricaThe sum of the event parameter named `value`.
events_per_sessionNUMERICMétricaThe average number of events per session (Event count divided by Sessions).
is_conversion_eventTEXTDimensãoThe string `true` if the event is a key event. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.
cityCITYDimensãoThe city from which the user activity originated.
continentTEXTDimensãoThe continent from which the user activity originated. For example, `Americas` or `Asia`.
continentidTEXTDimensãoThe geographic ID of the continent from which the user activity originated, derived from their IP address.
countryCOUNTRYDimensãoThe country from which the user activity originated.
country_idCOUNTRYDimensãoThe geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
regionREGIONDimensãoThe geographic region from which the user activity originated, derived from their IP address.
achievement_idTEXTDimensãoThe achievement ID in a game for an event. Populated by the event parameter `achievement_id`.
advertiser_ad_clicksNUMERICMétricaTotal number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.
advertiser_ad_costNUMERICMétricaThe total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see [Import cost data](https://support.google.com/analytics/answer/10071305).
advertiser_ad_cost_per_clickNUMERICMétricaAds cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
advertiser_ad_cost_per_key_eventNUMERICMétricaCost per key event is ad cost divided by key events.
advertiser_ad_impressionsNUMERICMétricaThe total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
cart_to_view_rateNUMERICMétricaThe number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
characterTEXTDimensãoThe player character in a game for an event. Populated by the event parameter `character`.
comparisonTEXTDimensãoComparisons enable you to evaluate subsets of your data side by side. For report requests, the comparisons column is automatically added to the response. For pivot report requests, the requested dimension must be used.
crash_affected_usersNUMERICMétricaThe number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".
crash_free_users_rateNUMERICMétricaThe number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
file_extensionTEXTDimensãoThe extension of the downloaded file (for example, `pdf` or `txt`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_extension`.
file_nameTEXTDimensãoThe page path of the downloaded file (for example, `/menus/dinner-menu.pdf`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_name`.
group_idTEXTDimensãoThe player group ID in a game for an event. Populated by the event parameter `group_id`.
levelTEXTDimensãoThe player's level in a game. Populated by the event parameter `level`.
link_classesTEXTDimensãoThe HTML class attribute for an outbound link. For example if a user clicks a link `<a class="center" href="www.youtube.com">`, this dimension will return `center`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_classes`.
link_domainTEXTDimensãoThe destination domain of the outbound link. For example if a user clicks a link `<a href="www.youtube.com">`, this dimension will return `youtube.com`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_domain`.
link_idTEXTDimensãoThe HTML ID attribute for an outbound link or file download. For example if a user clicks a link `<a id="socialLinks" href="www.youtube.com">`, this dimension will return `socialLinks`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_id`.
link_textTEXTDimensãoThe link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_text`.
link_urlTEXTDimensãoThe full URL for an outbound link or file download. For example if a user clicks a link `<a href="https://www.youtube.com/results?search_query=analytics">`, this dimension will return `https://www.youtube.com/results?search_query=analytics`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_url`.
methodTEXTDimensãoThe method by which an event was triggered. Populated by the event parameter `method`.
organic_google_search_average_positionNUMERICMétricaThe average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.
organic_google_search_click_through_rateNUMERICMétricaThe organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.
organic_google_search_clicksNUMERICMétricaThe number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.
organic_google_search_impressionsNUMERICMétricaThe number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.
outboundTEXTDimensãoReturns `true` if the link led to a site that is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `outbound`.
percent_scrolledTEXTDimensãoThe percentage down the page that the user has scrolled (for example, `90`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `percent_scrolled`.
publisher_ad_clicksNUMERICMétricaThe number of ad_click events.
publisher_ad_impressionsNUMERICMétricaThe number of ad_impression events.
purchase_to_view_rateNUMERICMétricaThe number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
purchaser_conversion_rateNUMERICMétricaThe percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
return_on_ad_spendNUMERICMétricaReturn On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
scrolled_usersNUMERICMétricaThe number of unique users who scrolled down at least 90% of the page.
search_termTEXTDimensãoThe term searched by the user. For example if the user visits `/some-page.html?q=some-term`, this dimension returns `some-term`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `search_term`.
test_data_filter_idTEXTDimensãoThe numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).
test_data_filter_nameTEXTDimensãoThe name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).
total_ad_revenueNUMERICMétricaThe total advertising revenue from both Admob and third-party sources.
video_providerTEXTDimensãoThe source of the video (for example, `youtube`). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_provider`.
video_titleTEXTDimensãoThe title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_title`.
video_urlTEXTDimensãoThe URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_url`.
virtual_currency_nameTEXTDimensãoThe name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Populated by the `virtual_currency_name` event parameter.
visibleTEXTDimensãoReturns `true` if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `visible`.
content_groupTEXTDimensãoA category that applies to items of published content. Populated by the event parameter `content_group`.
content_idTEXTDimensãoThe identifier of the selected content. Populated by the event parameter `content_id`.
content_typeTEXTDimensãoThe category of the selected content. Populated by the event parameter `content_type`.
full_page_urlTEXTDimensãoThe hostname, page path, and query string for web pages visited; for example, the `fullPageUrl` portion of `https://www.example.com/store/contact-us?query_string=true` is `www.example.com/store/contact-us?query_string=true`.
landing_pageTEXTDimensãoThe page path associated with the first pageview in a session.
landing_page_plus_query_stringTEXTDimensãoThe page path + query string associated with the first pageview in a session.
page_locationTEXTDimensãoThe protocol, hostname, page path, and query string for web pages visited; for example, the `pageLocation` portion of `https://www.example.com/store/contact-us?query_string=true` is `https://www.example.com/store/contact-us?query_string=true`. Populated by the event parameter `page_location`.
page_pathTEXTDimensãoThe portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us`.
page_path_plus_query_stringTEXTDimensãoThe portion of the URL following the hostname for web pages visited; for example, the `pagePathPlusQueryString` portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us?query_string=true`.
page_referrerTEXTDimensãoThe full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter `page_referrer`.
pagetitleTEXTDimensãoThe web page titles used on your site.
screen_page_viewsNUMERICMétricaThe number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
screen_page_views_per_sessionNUMERICMétricaThe number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
screen_page_views_per_userNUMERICMétricaThe number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
unified_page_path_screenTEXTDimensãoThe page path (web) or screen class (app) on which the event was logged.
unified_page_screenTEXTDimensãoThe page path and query string (web) or screen class (app) on which the event was logged.
unified_screen_classTEXTDimensãoThe page title (web) or screen class (app) on which the event was logged.
unified_screen_nameTEXTDimensãoThe page title (web) or screen name (app) on which the event was logged.
app_versionTEXTDimensãoThe app's versionName (Android) or short bundle version (iOS).
browserTEXTDimensãoThe browsers used to view your website.
deviceTEXTDimensãoThe branded device name (examples are Galaxy S10 or P30 Pro).
device_modelTEXTDimensãoThe mobile device model (example: iPhone 10,6).
devicecategoryTEXTDimensãoThe type of device - Desktop, Tablet, or Mobile.
languageTEXTDimensãoThe language setting of the user's browser or device. For example, `English`.
language_codeTEXTDimensãoThe language setting (ISO 639) of the user's browser or device. For example, `en-us`.
mobile_device_brandingTEXTDimensãoManufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
mobile_device_modelTEXTDimensãoThe mobile device model name (examples: iPhone X or SM-G950F).
operating_systemTEXTDimensãoThe operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
operating_system_versionTEXTDimensãoThe operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
operating_system_with_versionTEXTDimensãoThe operating system and version. For example, Android 10 or Windows 7.
platformTEXTDimensãoThe platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
platform_device_categoryTEXTDimensãoThe platform and type of device on which your website or mobile app ran. (example: Android / mobile)
screen_resolutionTEXTDimensãoThe screen resolution of the user's monitor. For example, 1920x1080.
stream_idTEXTDimensãoThe numeric data stream identifier for your app or website.
stream_nameTEXTDimensãoThe data stream name for your app or website.
ad_formatTEXTDimensãoDescribes the way ads looked and where they were located. Typical formats include `Interstitial`, `Banner`, `Rewarded`, and `Native advanced`.
ad_source_nameTEXTDimensãoThe source network that served the ad. Typical sources include `AdMob Network`, `Liftoff`, `Facebook Audience Network`, and `Mediated house ads`.
ad_unit_exposureNUMERICMétricaThe time that an ad unit was exposed to a user, in milliseconds.
ad_unit_nameTEXTDimensãoThe name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
average_purchase_revenueNUMERICMétricaThe average purchase revenue in the transaction group of events.
average_purchase_revenue_per_paying_userNUMERICMétricaAverage revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
average_purchase_revenue_per_userNUMERICMétricaThe average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
average_revenue_per_userNUMERICMétricaAverage revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
totalrevenueNUMERICMétricaThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
transactionrevenueNUMERICMétricaThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
average_engagement_timeNUMERICMétricaThe average engagement time per active user, calculated as user engagement duration (in seconds) divided by the number of active users.
average_engagement_time_per_sessionNUMERICMétricaThe average engagement time per session, calculated as user engagement duration (in seconds) divided by the number of sessions.
average_interaction_time_per_sessionNUMERICMétricaThe average interatction time per session.
average_session_durationNUMERICMétricaThe average duration (in seconds) of users` sessions.
bounce_ratePERCENTMétricaThe percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
engaged_sessionsNUMERICMétricaThe number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
engagement_ratePERCENTMétricaThe percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
session_conversion_rateNUMERICMétricaThe percentage of sessions in which any key event was triggered.
sessionsNUMERICMétricaThe number of sessions that began on your site or app (event triggered: session_start).
sessions_per_userNUMERICMétricaThe average number of sessions per user (Sessions divided by Active Users).
date_hourTEXTDimensãoThe combined values of date and hour formatted as YYYYMMDDHH.
date_hour_minuteTEXTDimensãoThe combined values of date, hour, and minute formatted as YYYYMMDDHHMM.
dayTEXTDimensãoThe day of the month, a two-digit number from 01 to 31.
day_of_weekTEXTDimensãoThe integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.
day_of_week_nameTEXTDimensãoThe day of the week in English. This dimension has values such as Sunday or Monday.
hourTEXTDimensãoThe two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone.
iso_weekTEXTDimensãoISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53.
iso_yearTEXTDimensãoThe ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.
iso_year_iso_weekTEXTDimensãoThe combined values of isoWeek and isoYear. Example values include 201652 & 201701.
minuteTEXTDimensãoThe two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.
monthTEXTDimensãoThe month of the event, a two digit integer from 01 to 12.
nth_dayTEXTDimensãoThe number of days since the start of the date range.
nth_hourTEXTDimensãoThe number of hours since the start of the date range. The starting hour is 0000.
nth_minuteTEXTDimensãoThe number of minutes since the start of the date range. The starting minute is 0000.
nth_monthTEXTDimensãoThe number of months since the start of a date range. The starting month is 0000.
nth_weekTEXTDimensãoA number representing the number of weeks since the start of a date range.
nth_yearTEXTDimensãoThe number of years since the start of the date range. The starting year is 0000.
weekTEXTDimensãoThe week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.
yearTEXTDimensãoThe four-digit year of the event. For example, 2020 or 2024.
year_monthTEXTDimensãoThe combined values of year and month. Example values include 202212 or 202301.
year_weekTEXTDimensãoThe combined values of year and week. Example values include 202253 or 202301.
campaignTEXTDimensãoThe name of the marketing campaign. Present only for conversion events.
first_user_campaign_idTEXTDimensãoIdentifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
first_user_campaign_nameTEXTDimensãoName of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
first_user_cm360_account_idTEXTDimensãoThe CM360 Account ID that originally acquired the user. Identifies the CM360 account.
first_user_cm360_account_nameTEXTDimensãoThe CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
first_user_cm360_advertiser_idTEXTDimensãoThe CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
first_user_cm360_advertiser_nameTEXTDimensãoThe CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
first_user_cm360_campaign_idTEXTDimensãoThe CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
first_user_cm360_campaign_nameTEXTDimensãoThe CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
first_user_cm360_creative_formatTEXTDimensãoThe CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.
first_user_cm360_creative_idTEXTDimensãoThe CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
first_user_cm360_creative_nameTEXTDimensãoThe CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
first_user_cm360_creative_typeTEXTDimensãoThe CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
first_user_cm360_creative_type_idTEXTDimensãoThe CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
first_user_cm360_creative_versionTEXTDimensãoThe CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
first_user_cm360_mediumTEXTDimensãoThe CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.
first_user_cm360_placement_cost_structureTEXTDimensãoThe CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
first_user_cm360_placement_idTEXTDimensãoThe CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
first_user_cm360_placement_nameTEXTDimensãoThe CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
first_user_cm360_rendering_idTEXTDimensãoThe CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
first_user_cm360_site_idTEXTDimensãoThe CM360 Site ID that originally acquired the user. Identifies a CM360 site.
first_user_cm360_site_nameTEXTDimensãoThe CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
first_user_cm360_sourceTEXTDimensãoThe CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
first_user_cm360_source_mediumTEXTDimensãoThe CM360 Source Medium that originally acquired the user. A combination of the source and medium.
first_user_default_channel_groupTEXTDimensãoThe default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
first_user_dv360_advertiser_idTEXTDimensãoThe DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
first_user_dv360_advertiser_nameTEXTDimensãoThe DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.

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