
Google Ads
Google · DisponívelConsultar via API
GET https://askaner.askan.com.br/api/v1/data/google_ads?fields=date,account_id&date_preset=last_30d Authorization: Bearer ik_...
Campos (495 métricas, 2047 dimensões)
| ID | Tipo | Natureza | Descrição |
|---|---|---|---|
absolute_top_impression_percentage | PERCENT | Métrica | Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. |
access_reason | TEXT | Dimensão | Indicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only. |
accessible_bidding_strategy | TEXT | Dimensão | Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource. |
accessible_bidding_strategy_id | NUMERIC | Métrica | The ID of the bidding strategy. |
accessible_bidding_strategy_maximize_conversion_value_target_roas | NUMERIC | Métrica | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |
accessible_bidding_strategy_maximize_conversions_target_cpa_micros | NUMERIC | Métrica | The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. |
accessible_bidding_strategy_name | TEXT | Dimensão | The name of the bidding strategy. |
accessible_bidding_strategy_owner_customer_id | NUMERIC | Métrica | The ID of the Customer which owns the bidding strategy. |
accessible_bidding_strategy_owner_descriptive_name | TEXT | Dimensão | descriptive_name of the Customer which owns the bidding strategy. |
accessible_bidding_strategy_resource_name | TEXT | Dimensão | The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id} |
accessible_bidding_strategy_target_cpa_target_cpa_micros | NUMERIC | Métrica | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Métrica | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
accessible_bidding_strategy_target_impression_share_location | TEXT | Dimensão | The targeted location on the search results page. |
accessible_bidding_strategy_target_impression_share_location_fraction_micros | NUMERIC | Métrica | The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. |
accessible_bidding_strategy_target_roas_target_roas | NUMERIC | Métrica | The chosen revenue (based on conversion data) per unit of spend. |
accessible_bidding_strategy_target_spend_cpc_bid_ceiling_micros | NUMERIC | Métrica | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
accessible_bidding_strategy_target_spend_target_spend_micros | NUMERIC | Métrica | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
accessible_bidding_strategy_type | TEXT | Dimensão | The type of the bidding strategy. |
account_currency_code | TEXT | Dimensão | The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported. |
account_descriptive_name | TEXT | Dimensão | Optional, non-unique descriptive name of the customer. |
account_id | TEXT | Dimensão | The Google Ads account ID. |
account_name | TEXT | Dimensão | Optional, non-unique descriptive name of the customer. |
account_time_zone | TEXT | Dimensão | The local timezone ID of the customer. |
account_user_list_status | TEXT | Dimensão | Indicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED. |
action_items | TEXT | Dimensão | A list of recommendations to improve the ad strength. For example, a recommendation could be "Try adding a few more unique headlines or unpinning some assets.". |
active_view_cpm | NUMERIC | Métrica | Average cost of viewable impressions (active_view_impressions). |
active_view_ctr | NUMERIC | Métrica | Active view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network. |
active_view_impressions | NUMERIC | Métrica | A measurement of how often your ad has become viewable on a Display Network site. |
active_view_measurability | NUMERIC | Métrica | The ratio of impressions that could be measured by Active View over the number of served impressions. |
active_view_measurable_cost | NUMERIC | Métrica | The cost of the impressions you received that were measurable by Active View. |
active_view_measurable_cost_micros | NUMERIC | Métrica | The cost of the impressions you received that were measurable by Active View. |
active_view_measurable_impressions | NUMERIC | Métrica | The number of times your ads are appearing on placements in positions where they can be seen. |
active_view_viewability | NUMERIC | Métrica | The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). |
activity_account_id | NUMERIC | Métrica | Activity account ID. |
activity_city | CITY | Dimensão | The city where the travel activity is available. |
activity_country | COUNTRY | Dimensão | The country where the travel activity is available. |
activity_rating | NUMERIC | Métrica | Activity rating. |
activity_state | TEXT | Dimensão | The state where the travel activity is available. |
ad_added_by_google_ads | BOOLEAN | Dimensão | Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing. |
ad_app_ad_app_deep_link | TEXT | Dimensão | An app deep link asset that may be used with the ad. |
ad_app_ad_app_deep_link_asset | TEXT | Dimensão | The Asset resource name of this app deep link asset. |
ad_app_ad_descriptions | TEXT | Dimensão | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
ad_app_ad_descriptions_1_text | TEXT | Dimensão | Ad app ad description 1 text |
ad_app_ad_descriptions_2_text | TEXT | Dimensão | Ad app ad description 2 text |
ad_app_ad_descriptions_3_text | TEXT | Dimensão | Ad app ad description 3 text |
ad_app_ad_descriptions_4_text | TEXT | Dimensão | Ad app ad description 4 text |
ad_app_ad_descriptions_5_text | TEXT | Dimensão | Ad app ad description 5 text |
ad_app_ad_descriptions_combined_text | TEXT | Dimensão | Combined descriptions for the ad. |
ad_app_ad_headlines | TEXT | Dimensão | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
ad_app_ad_headlines_10_text | TEXT | Dimensão | Ad app ad headline 10 text |
ad_app_ad_headlines_11_text | TEXT | Dimensão | Ad app ad headline 11 text |
ad_app_ad_headlines_12_text | TEXT | Dimensão | Ad app ad headline 12 text |
ad_app_ad_headlines_13_text | TEXT | Dimensão | Ad app ad headline 13 text |
ad_app_ad_headlines_14_text | TEXT | Dimensão | Ad app ad headline 14 text |
ad_app_ad_headlines_15_text | TEXT | Dimensão | Ad app ad headline 15 text |
ad_app_ad_headlines_16_text | TEXT | Dimensão | Ad app ad headline 16 text |
ad_app_ad_headlines_17_text | TEXT | Dimensão | Ad app ad headline 17 text |
ad_app_ad_headlines_18_text | TEXT | Dimensão | Ad app ad headline 18 text |
ad_app_ad_headlines_19_text | TEXT | Dimensão | Ad app ad headline 19 text |
ad_app_ad_headlines_1_text | TEXT | Dimensão | Ad app ad headline 1 text |
ad_app_ad_headlines_20_text | TEXT | Dimensão | Ad app ad headline 20 text |
ad_app_ad_headlines_2_text | TEXT | Dimensão | Ad app ad headline 2 text |
ad_app_ad_headlines_3_text | TEXT | Dimensão | Ad app ad headline 3 text |
ad_app_ad_headlines_4_text | TEXT | Dimensão | Ad app ad headline 4 text |
ad_app_ad_headlines_5_text | TEXT | Dimensão | Ad app ad headline 5 text |
ad_app_ad_headlines_6_text | TEXT | Dimensão | Ad app ad headline 6 text |
ad_app_ad_headlines_7_text | TEXT | Dimensão | Ad app ad headline 7 text |
ad_app_ad_headlines_8_text | TEXT | Dimensão | Ad app ad headline 8 text |
ad_app_ad_headlines_9_text | TEXT | Dimensão | Ad app ad headline 9 text |
ad_app_ad_headlines_combined_text | TEXT | Dimensão | Combined headlines for the ad. |
ad_app_ad_html5_media_bundles | TEXT | Dimensão | List of media bundle assets that may be used with the ad. |
ad_app_ad_html5_media_bundles_asset | TEXT | Dimensão | The Asset resource name of this media bundle. |
ad_app_ad_images | TEXT | Dimensão | List of image assets that may be displayed with the ad. |
ad_app_ad_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_app_ad_mandatory_ad_text | TEXT | Dimensão | Mandatory ad text. |
ad_app_ad_youtube_videos | TEXT | Dimensão | List of YouTube video assets that may be displayed with the ad. |
ad_app_ad_youtube_videos_asset | TEXT | Dimensão | The Asset resource name of this video. |
ad_app_engagement_ad_descriptions | TEXT | Dimensão | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
ad_app_engagement_ad_descriptions_1_text | TEXT | Dimensão | Ad app engagement ad description 1 text |
ad_app_engagement_ad_descriptions_2_text | TEXT | Dimensão | Ad app engagement ad description 2 text |
ad_app_engagement_ad_descriptions_3_text | TEXT | Dimensão | Ad app engagement ad description 3 text |
ad_app_engagement_ad_descriptions_4_text | TEXT | Dimensão | Ad app engagement ad description 4 text |
ad_app_engagement_ad_descriptions_5_text | TEXT | Dimensão | Ad app engagement ad description 5 text |
ad_app_engagement_ad_descriptions_combined_text | TEXT | Dimensão | Combined descriptions for the ad. |
ad_app_engagement_ad_headlines | TEXT | Dimensão | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
ad_app_engagement_ad_headlines_10_text | TEXT | Dimensão | Ad app engagement ad headline 10 text |
ad_app_engagement_ad_headlines_11_text | TEXT | Dimensão | Ad app engagement ad headline 11 text |
ad_app_engagement_ad_headlines_12_text | TEXT | Dimensão | Ad app engagement ad headline 12 text |
ad_app_engagement_ad_headlines_13_text | TEXT | Dimensão | Ad app engagement ad headline 13 text |
ad_app_engagement_ad_headlines_14_text | TEXT | Dimensão | Ad app engagement ad headline 14 text |
ad_app_engagement_ad_headlines_15_text | TEXT | Dimensão | Ad app engagement ad headline 15 text |
ad_app_engagement_ad_headlines_16_text | TEXT | Dimensão | Ad app engagement ad headline 16 text |
ad_app_engagement_ad_headlines_17_text | TEXT | Dimensão | Ad app engagement ad headline 17 text |
ad_app_engagement_ad_headlines_18_text | TEXT | Dimensão | Ad app engagement ad headline 18 text |
ad_app_engagement_ad_headlines_19_text | TEXT | Dimensão | Ad app engagement ad headline 19 text |
ad_app_engagement_ad_headlines_1_text | TEXT | Dimensão | Ad app engagement ad headline 1 text |
ad_app_engagement_ad_headlines_20_text | TEXT | Dimensão | Ad app engagement ad headline 20 text |
ad_app_engagement_ad_headlines_2_text | TEXT | Dimensão | Ad app engagement ad headline 2 text |
ad_app_engagement_ad_headlines_3_text | TEXT | Dimensão | Ad app engagement ad headline 3 text |
ad_app_engagement_ad_headlines_4_text | TEXT | Dimensão | Ad app engagement ad headline 4 text |
ad_app_engagement_ad_headlines_5_text | TEXT | Dimensão | Ad app engagement ad headline 5 text |
ad_app_engagement_ad_headlines_6_text | TEXT | Dimensão | Ad app engagement ad headline 6 text |
ad_app_engagement_ad_headlines_7_text | TEXT | Dimensão | Ad app engagement ad headline 7 text |
ad_app_engagement_ad_headlines_8_text | TEXT | Dimensão | Ad app engagement ad headline 8 text |
ad_app_engagement_ad_headlines_9_text | TEXT | Dimensão | Ad app engagement ad headline 9 text |
ad_app_engagement_ad_headlines_combined_text | TEXT | Dimensão | Combined headlines for the ad. |
ad_app_engagement_ad_images | TEXT | Dimensão | List of image assets that may be displayed with the ad. |
ad_app_engagement_ad_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_app_engagement_ad_videos | TEXT | Dimensão | List of video assets that may be displayed with the ad. |
ad_app_engagement_ad_videos_asset | TEXT | Dimensão | The Asset resource name of this video. |
ad_app_pre_registration_ad_descriptions | TEXT | Dimensão | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
ad_app_pre_registration_ad_descriptions_1_text | TEXT | Dimensão | Ad app pre registration ad description 1 text |
ad_app_pre_registration_ad_descriptions_2_text | TEXT | Dimensão | Ad app pre registration ad description 2 text |
ad_app_pre_registration_ad_descriptions_3_text | TEXT | Dimensão | Ad app pre registration ad description 3 text |
ad_app_pre_registration_ad_descriptions_4_text | TEXT | Dimensão | Ad app pre registration ad description 4 text |
ad_app_pre_registration_ad_descriptions_5_text | TEXT | Dimensão | Ad app pre registration ad description 5 text |
ad_app_pre_registration_ad_descriptions_combined_text | TEXT | Dimensão | Combined descriptions for the ad. |
ad_app_pre_registration_ad_headlines | TEXT | Dimensão | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
ad_app_pre_registration_ad_headlines_1_text | TEXT | Dimensão | Ad app pre registration ad headline 1 text |
ad_app_pre_registration_ad_headlines_2_text | TEXT | Dimensão | Ad app pre registration ad headline 2 text |
ad_app_pre_registration_ad_headlines_3_text | TEXT | Dimensão | Ad app pre registration ad headline 3 text |
ad_app_pre_registration_ad_headlines_4_text | TEXT | Dimensão | Ad app pre registration ad headline 4 text |
ad_app_pre_registration_ad_headlines_5_text | TEXT | Dimensão | Ad app pre registration ad headline 5 text |
ad_app_pre_registration_ad_headlines_combined_text | TEXT | Dimensão | Combined headlines for the ad. |
ad_app_pre_registration_ad_images | TEXT | Dimensão | List of image asset IDs whose images may be displayed with the ad. |
ad_app_pre_registration_ad_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_app_pre_registration_ad_youtube_videos | TEXT | Dimensão | List of YouTube video asset IDs whose videos may be displayed with the ad. |
ad_app_pre_registration_ad_youtube_videos_asset | TEXT | Dimensão | The Asset resource name of this video. |
ad_call_ad_business_name | TEXT | Dimensão | The business name in the ad. |
ad_call_ad_call_tracked | BOOLEAN | Dimensão | Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions. |
ad_call_ad_conversion_action | TEXT | Dimensão | The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored. |
ad_call_ad_conversion_reporting_state | TEXT | Dimensão | The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled. |
ad_call_ad_country_code | COUNTRY | Dimensão | The country code in the ad. |
ad_call_ad_description1 | TEXT | Dimensão | The first line of the ad's description. |
ad_call_ad_description2 | TEXT | Dimensão | The second line of the ad's description. |
ad_call_ad_disable_call_conversion | BOOLEAN | Dimensão | Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored. |
ad_call_ad_headline1 | TEXT | Dimensão | First headline in the ad. |
ad_call_ad_headline2 | TEXT | Dimensão | Second headline in the ad. |
ad_call_ad_path1 | TEXT | Dimensão | First part of text that can be appended to the URL in the ad. Optional. |
ad_call_ad_path2 | TEXT | Dimensão | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional. |
ad_call_ad_phone_number | TEXT | Dimensão | The phone number in the ad. |
ad_call_ad_phone_number_verification_url | TEXT | Dimensão | The URL to be used for phone number verification. |
ad_demand_gen_carousel_ad_business_name | TEXT | Dimensão | Required. The Advertiser/brand name. |
ad_demand_gen_carousel_ad_call_to_action_text | TEXT | Dimensão | Call to action text. |
ad_demand_gen_carousel_ad_carousel_cards | TEXT | Dimensão | Required. Carousel cards that will display with the ad. Min 2 max 10. |
ad_demand_gen_carousel_ad_carousel_cards_asset | TEXT | Dimensão | The Asset resource name of this discovery carousel card. |
ad_demand_gen_carousel_ad_description | TEXT | Dimensão | Required. The descriptive text of the ad. |
ad_demand_gen_carousel_ad_headline | TEXT | Dimensão | Required. Headline of the ad. |
ad_demand_gen_carousel_ad_logo_image | TEXT | Dimensão | Required. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). |
ad_demand_gen_carousel_ad_logo_image_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_demand_gen_multi_asset_ad_business_name | TEXT | Dimensão | The Advertiser/brand name. Maximum display width is 25. Required. |
ad_demand_gen_multi_asset_ad_call_to_action_text | TEXT | Dimensão | Call to action text. |
ad_demand_gen_multi_asset_ad_descriptions | TEXT | Dimensão | The descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified. |
ad_demand_gen_multi_asset_ad_descriptions_1_text | TEXT | Dimensão | Ad demand gen multi asset ad description 1 text |
ad_demand_gen_multi_asset_ad_descriptions_2_text | TEXT | Dimensão | Ad demand gen multi asset ad description 2 text |
ad_demand_gen_multi_asset_ad_descriptions_3_text | TEXT | Dimensão | Ad demand gen multi asset ad description 3 text |
ad_demand_gen_multi_asset_ad_descriptions_4_text | TEXT | Dimensão | Ad demand gen multi asset ad description 4 text |
ad_demand_gen_multi_asset_ad_descriptions_5_text | TEXT | Dimensão | Ad demand gen multi asset ad description 5 text |
ad_demand_gen_multi_asset_ad_descriptions_combined_text | TEXT | Dimensão | Combined descriptions for the ad. |
ad_demand_gen_multi_asset_ad_headlines | TEXT | Dimensão | Headline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified. |
ad_demand_gen_multi_asset_ad_headlines_1_text | TEXT | Dimensão | Ad demand gen multi asset ad headline 1 text |
ad_demand_gen_multi_asset_ad_headlines_2_text | TEXT | Dimensão | Ad demand gen multi asset ad headline 2 text |
ad_demand_gen_multi_asset_ad_headlines_3_text | TEXT | Dimensão | Ad demand gen multi asset ad headline 3 text |
ad_demand_gen_multi_asset_ad_headlines_4_text | TEXT | Dimensão | Ad demand gen multi asset ad headline 4 text |
ad_demand_gen_multi_asset_ad_headlines_5_text | TEXT | Dimensão | Ad demand gen multi asset ad headline 5 text |
ad_demand_gen_multi_asset_ad_headlines_combined_text | TEXT | Dimensão | Combined headlines for the ad. |
ad_demand_gen_multi_asset_ad_lead_form_only | BOOLEAN | Dimensão | Boolean option that indicates if this ad must be served with lead form. |
ad_demand_gen_multi_asset_ad_logo_images | TEXT | Dimensão | Logo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified. |
ad_demand_gen_multi_asset_ad_logo_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_demand_gen_multi_asset_ad_marketing_images | TEXT | Dimensão | Marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20. |
ad_demand_gen_multi_asset_ad_marketing_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_demand_gen_multi_asset_ad_portrait_marketing_images | TEXT | Dimensão | Portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images, square_marketing_images, and tall_portrait_marketing_images the maximum is 20. |
ad_demand_gen_multi_asset_ad_portrait_marketing_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_demand_gen_multi_asset_ad_square_marketing_images | TEXT | Dimensão | Square marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20. |
ad_demand_gen_multi_asset_ad_square_marketing_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_demand_gen_multi_asset_ad_tall_portrait_marketing_images | TEXT | Dimensão | Tall portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x1067 and the aspect ratio must be 9:16 (+-1%). Combined with marketing_images, square_marketing_images, and portrait_marketing_images, the maximum is 20. |
ad_demand_gen_multi_asset_ad_tall_portrait_marketing_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_demand_gen_product_ad_breadcrumb1 | TEXT | Dimensão | First part of text that appears in the ad with the displayed URL. |
ad_demand_gen_product_ad_breadcrumb2 | TEXT | Dimensão | Second part of text that appears in the ad with the displayed URL. |
ad_demand_gen_product_ad_business_name | TEXT | Dimensão | Required. The advertiser/brand name. |
ad_demand_gen_product_ad_call_to_action | TEXT | Dimensão | Asset of type CallToActionAsset used for the "Call To Action" button. |
ad_demand_gen_product_ad_call_to_action_asset | TEXT | Dimensão | The Asset resource name of this call to action asset. |
ad_demand_gen_product_ad_description | TEXT | Dimensão | Required. Text asset used for the description. |
ad_demand_gen_product_ad_headline | TEXT | Dimensão | Required. Text asset used for the short headline. |
ad_demand_gen_product_ad_logo_image | TEXT | Dimensão | Required. Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). |
ad_demand_gen_product_ad_logo_image_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_demand_gen_video_responsive_ad_breadcrumb1 | TEXT | Dimensão | First part of text that appears in the ad with the displayed URL. |
ad_demand_gen_video_responsive_ad_breadcrumb2 | TEXT | Dimensão | Second part of text that appears in the ad with the displayed URL. |
ad_demand_gen_video_responsive_ad_business_name | TEXT | Dimensão | Required. The advertiser/brand name. |
ad_demand_gen_video_responsive_ad_call_to_actions | TEXT | Dimensão | Assets of type CallToActionAsset used for the "Call To Action" button. |
ad_demand_gen_video_responsive_ad_call_to_actions_asset | TEXT | Dimensão | The Asset resource name of this call to action asset. |
ad_demand_gen_video_responsive_ad_descriptions | TEXT | Dimensão | List of text assets used for the description. |
ad_demand_gen_video_responsive_ad_descriptions_1_text | TEXT | Dimensão | Ad demand gen video responsive ad description 1 text |
ad_demand_gen_video_responsive_ad_descriptions_2_text | TEXT | Dimensão | Ad demand gen video responsive ad description 2 text |
ad_demand_gen_video_responsive_ad_descriptions_3_text | TEXT | Dimensão | Ad demand gen video responsive ad description 3 text |
ad_demand_gen_video_responsive_ad_descriptions_4_text | TEXT | Dimensão | Ad demand gen video responsive ad description 4 text |
ad_demand_gen_video_responsive_ad_descriptions_5_text | TEXT | Dimensão | Ad demand gen video responsive ad description 5 text |
ad_demand_gen_video_responsive_ad_descriptions_combined_text | TEXT | Dimensão | Combined descriptions for the ad. |
ad_demand_gen_video_responsive_ad_headlines | TEXT | Dimensão | List of text assets used for the short headline. |
ad_demand_gen_video_responsive_ad_headlines_1_text | TEXT | Dimensão | Ad demand gen video responsive ad headline 1 text |
ad_demand_gen_video_responsive_ad_headlines_2_text | TEXT | Dimensão | Ad demand gen video responsive ad headline 2 text |
ad_demand_gen_video_responsive_ad_headlines_3_text | TEXT | Dimensão | Ad demand gen video responsive ad headline 3 text |
ad_demand_gen_video_responsive_ad_headlines_4_text | TEXT | Dimensão | Ad demand gen video responsive ad headline 4 text |
ad_demand_gen_video_responsive_ad_headlines_5_text | TEXT | Dimensão | Ad demand gen video responsive ad headline 5 text |
ad_demand_gen_video_responsive_ad_headlines_combined_text | TEXT | Dimensão | Combined headlines for the ad. |
ad_demand_gen_video_responsive_ad_logo_images | TEXT | Dimensão | Logo image to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). |
ad_demand_gen_video_responsive_ad_logo_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_demand_gen_video_responsive_ad_long_headlines | TEXT | Dimensão | List of text assets used for the long headline. |
ad_demand_gen_video_responsive_ad_long_headlines_1_text | TEXT | Dimensão | Ad demand gen video responsive ad long headline 1 text |
ad_demand_gen_video_responsive_ad_long_headlines_2_text | TEXT | Dimensão | Ad demand gen video responsive ad long headline 2 text |
ad_demand_gen_video_responsive_ad_long_headlines_3_text | TEXT | Dimensão | Ad demand gen video responsive ad long headline 3 text |
ad_demand_gen_video_responsive_ad_long_headlines_4_text | TEXT | Dimensão | Ad demand gen video responsive ad long headline 4 text |
ad_demand_gen_video_responsive_ad_long_headlines_5_text | TEXT | Dimensão | Ad demand gen video responsive ad long headline 5 text |
ad_demand_gen_video_responsive_ad_long_headlines_combined_text | TEXT | Dimensão | Combined long headlines for the ad. |
ad_demand_gen_video_responsive_ad_videos | TEXT | Dimensão | List of YouTube video assets used for the ad. |
ad_demand_gen_video_responsive_ad_videos_asset | TEXT | Dimensão | The Asset resource name of this video. |
ad_destination_type | TEXT | Dimensão | Ad Destination type. |
ad_device_preference | TEXT | Dimensão | The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, for example, if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types. |
ad_display_upload_ad_display_upload_product_type | TEXT | Dimensão | The product type of this ad. See comments on the enum for details. |
ad_display_upload_ad_media_bundle | TEXT | Dimensão | A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information. |
ad_display_upload_ad_media_bundle_asset | TEXT | Dimensão | The Asset resource name of this media bundle. |
ad_display_url | TEXT | Dimensão | The URL that appears in the ad description for some ad formats. |
ad_expanded_dynamic_search_ad_description | TEXT | Dimensão | The description of the ad. |
ad_expanded_dynamic_search_ad_description2 | TEXT | Dimensão | The second description of the ad. |
ad_expanded_text_ad_description | TEXT | Dimensão | The description of the ad. |
ad_expanded_text_ad_description2 | TEXT | Dimensão | The second description of the ad. |
ad_expanded_text_ad_headline_part1 | TEXT | Dimensão | The first part of the ad's headline. |
ad_expanded_text_ad_headline_part2 | TEXT | Dimensão | The second part of the ad's headline. |
ad_expanded_text_ad_headline_part3 | TEXT | Dimensão | The third part of the ad's headline. |
ad_expanded_text_ad_path1 | TEXT | Dimensão | The text that can appear alongside the ad's displayed URL. |
ad_expanded_text_ad_path2 | TEXT | Dimensão | Additional text that can appear alongside the ad's displayed URL. |
ad_final_app_urls | TEXT | Dimensão | A list of final app URLs that will be used on mobile if the user has the specific app installed. |
ad_final_mobile_urls | TEXT | Dimensão | The list of possible final mobile URLs after all cross-domain redirects for the ad. |
ad_final_url_suffix | TEXT | Dimensão | The suffix to use when constructing a final URL. |
ad_final_urls | TEXT | Dimensão | The list of possible final URLs after all cross-domain redirects for the ad. |
ad_format_type | TEXT | Dimensão | Ad Format type. |
ad_group | TEXT | Dimensão | The ad group to which the criterion belongs. |
ad_group_ad | TEXT | Dimensão | The ad group ad to which the asset is linked. |
ad_group_ad_action_items | TEXT | Dimensão | A list of recommendations to improve the ad strength. For example, a recommendation could be "Try adding a few more unique headlines or unpinning some assets.". |
ad_group_ad_ad_added_by_google_ads | BOOLEAN | Dimensão | Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing. |
ad_group_ad_ad_app_ad_app_deep_link | TEXT | Dimensão | An app deep link asset that may be used with the ad. |
ad_group_ad_ad_app_ad_app_deep_link_asset | TEXT | Dimensão | The Asset resource name of this app deep link asset. |
ad_group_ad_ad_app_ad_descriptions | TEXT | Dimensão | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
ad_group_ad_ad_app_ad_headlines | TEXT | Dimensão | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
ad_group_ad_ad_app_ad_html5_media_bundles | TEXT | Dimensão | List of media bundle assets that may be used with the ad. |
ad_group_ad_ad_app_ad_html5_media_bundles_asset | TEXT | Dimensão | The Asset resource name of this media bundle. |
ad_group_ad_ad_app_ad_images | TEXT | Dimensão | List of image assets that may be displayed with the ad. |
ad_group_ad_ad_app_ad_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_group_ad_ad_app_ad_mandatory_ad_text | TEXT | Dimensão | Mandatory ad text. |
ad_group_ad_ad_app_ad_youtube_videos | TEXT | Dimensão | List of YouTube video assets that may be displayed with the ad. |
ad_group_ad_ad_app_ad_youtube_videos_asset | TEXT | Dimensão | The Asset resource name of this video. |
ad_group_ad_ad_app_engagement_ad_descriptions | TEXT | Dimensão | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
ad_group_ad_ad_app_engagement_ad_headlines | TEXT | Dimensão | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
ad_group_ad_ad_app_engagement_ad_images | TEXT | Dimensão | List of image assets that may be displayed with the ad. |
ad_group_ad_ad_app_engagement_ad_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_group_ad_ad_app_engagement_ad_videos | TEXT | Dimensão | List of video assets that may be displayed with the ad. |
ad_group_ad_ad_app_engagement_ad_videos_asset | TEXT | Dimensão | The Asset resource name of this video. |
ad_group_ad_ad_app_pre_registration_ad_descriptions | TEXT | Dimensão | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
ad_group_ad_ad_app_pre_registration_ad_headlines | TEXT | Dimensão | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
ad_group_ad_ad_app_pre_registration_ad_images | TEXT | Dimensão | List of image asset IDs whose images may be displayed with the ad. |
ad_group_ad_ad_app_pre_registration_ad_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_group_ad_ad_app_pre_registration_ad_youtube_videos | TEXT | Dimensão | List of YouTube video asset IDs whose videos may be displayed with the ad. |
ad_group_ad_ad_app_pre_registration_ad_youtube_videos_asset | TEXT | Dimensão | The Asset resource name of this video. |
ad_group_ad_ad_call_ad_business_name | TEXT | Dimensão | The business name in the ad. |
ad_group_ad_ad_call_ad_call_tracked | BOOLEAN | Dimensão | Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions. |
ad_group_ad_ad_call_ad_conversion_action | TEXT | Dimensão | The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored. |
ad_group_ad_ad_call_ad_conversion_reporting_state | TEXT | Dimensão | The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled. |
ad_group_ad_ad_call_ad_country_code | COUNTRY | Dimensão | The country code in the ad. |
ad_group_ad_ad_call_ad_description1 | TEXT | Dimensão | The first line of the ad's description. |
ad_group_ad_ad_call_ad_description2 | TEXT | Dimensão | The second line of the ad's description. |
ad_group_ad_ad_call_ad_disable_call_conversion | BOOLEAN | Dimensão | Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored. |
ad_group_ad_ad_call_ad_headline1 | TEXT | Dimensão | First headline in the ad. |
ad_group_ad_ad_call_ad_headline2 | TEXT | Dimensão | Second headline in the ad. |
ad_group_ad_ad_call_ad_path1 | TEXT | Dimensão | First part of text that can be appended to the URL in the ad. Optional. |
ad_group_ad_ad_call_ad_path2 | TEXT | Dimensão | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional. |
ad_group_ad_ad_call_ad_phone_number | TEXT | Dimensão | The phone number in the ad. |
ad_group_ad_ad_call_ad_phone_number_verification_url | TEXT | Dimensão | The URL to be used for phone number verification. |
ad_group_ad_ad_demand_gen_carousel_ad_business_name | TEXT | Dimensão | Required. The Advertiser/brand name. |
ad_group_ad_ad_demand_gen_carousel_ad_call_to_action_text | TEXT | Dimensão | Call to action text. |
ad_group_ad_ad_demand_gen_carousel_ad_carousel_cards | TEXT | Dimensão | Required. Carousel cards that will display with the ad. Min 2 max 10. |
ad_group_ad_ad_demand_gen_carousel_ad_carousel_cards_asset | TEXT | Dimensão | The Asset resource name of this discovery carousel card. |
ad_group_ad_ad_demand_gen_carousel_ad_description | TEXT | Dimensão | Required. The descriptive text of the ad. |
ad_group_ad_ad_demand_gen_carousel_ad_headline | TEXT | Dimensão | Required. Headline of the ad. |
ad_group_ad_ad_demand_gen_carousel_ad_logo_image | TEXT | Dimensão | Required. Logo image to be used in the ad. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). |
ad_group_ad_ad_demand_gen_carousel_ad_logo_image_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_group_ad_ad_demand_gen_multi_asset_ad_business_name | TEXT | Dimensão | The Advertiser/brand name. Maximum display width is 25. Required. |
ad_group_ad_ad_demand_gen_multi_asset_ad_call_to_action_text | TEXT | Dimensão | Call to action text. |
ad_group_ad_ad_demand_gen_multi_asset_ad_descriptions | TEXT | Dimensão | The descriptive text of the ad. Maximum display width is 90. At least 1 and max 5 descriptions can be specified. |
ad_group_ad_ad_demand_gen_multi_asset_ad_headlines | TEXT | Dimensão | Headline text asset of the ad. Maximum display width is 30. At least 1 and max 5 headlines can be specified. |
ad_group_ad_ad_demand_gen_multi_asset_ad_lead_form_only | BOOLEAN | Dimensão | Boolean option that indicates if this ad must be served with lead form. |
ad_group_ad_ad_demand_gen_multi_asset_ad_logo_images | TEXT | Dimensão | Logo image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). At least 1 and max 5 logo images can be specified. |
ad_group_ad_ad_demand_gen_multi_asset_ad_logo_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_group_ad_ad_demand_gen_multi_asset_ad_marketing_images | TEXT | Dimensão | Marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). Required if square_marketing_images is not present. Combined with square_marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20. |
ad_group_ad_ad_demand_gen_multi_asset_ad_marketing_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_group_ad_ad_demand_gen_multi_asset_ad_portrait_marketing_images | TEXT | Dimensão | Portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 480x600 and the aspect ratio must be 4:5 (+-1%). Combined with marketing_images, square_marketing_images, and tall_portrait_marketing_images the maximum is 20. |
ad_group_ad_ad_demand_gen_multi_asset_ad_portrait_marketing_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_group_ad_ad_demand_gen_multi_asset_ad_square_marketing_images | TEXT | Dimensão | Square marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). Required if marketing_images is not present. Combined with marketing_images, portrait_marketing_images, and tall_portrait_marketing_images the maximum is 20. |
ad_group_ad_ad_demand_gen_multi_asset_ad_square_marketing_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
ad_group_ad_ad_demand_gen_multi_asset_ad_tall_portrait_marketing_images | TEXT | Dimensão | Tall portrait marketing image assets to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x1067 and the aspect ratio must be 9:16 (+-1%). Combined with marketing_images, square_marketing_images, and portrait_marketing_images, the maximum is 20. |
ad_group_ad_ad_demand_gen_multi_asset_ad_tall_portrait_marketing_images_asset | TEXT | Dimensão | The Asset resource name of this image. |
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