Facebook Ads (Meta)
Redes sociais · DisponívelConsultar via API
GET https://askaner.askan.com.br/api/v1/data/facebook?fields=date,account_id&date_preset=last_30d Authorization: Bearer ik_...
Campos (656 métricas, 202 dimensões)
| ID | Tipo | Natureza | Descrição |
|---|---|---|---|
account_balance | NUMERIC | Métrica | Bill amount due for this Ad Account. |
account_currency | TEXT | Dimensão | Currency that is used by your ad account. (duplicate) |
account_id | TEXT | Dimensão | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
account_name | TEXT | Dimensão | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
account_status | TEXT | Dimensão | Status of the account. |
account_timezone | TEXT | Dimensão | The time zone of the ad account (e.g. America/Los_Angeles). |
account_timezone_offset_hours_utc | NUMERIC | Métrica | The ad account time zone offset from UTC, in hours. |
accountid | TEXT | Dimensão | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate) |
amount_spent | NUMERIC | Métrica | Current amount spent by the account with respect to spend_cap. Or total amount in the absence of spend_cap. |
campaign_status | TEXT | Dimensão | The status of the campaign. |
currency | TEXT | Dimensão | Currency that is used by your ad account. |
spend_cap | NUMERIC | Métrica | The total amount that this account can spend, after which all campaigns will be paused, based on amount_spent. A value of 0 signifies no spending-cap and setting a new spend cap only applies to spend AFTER the time at which you set it. |
action_values_add_payment_info | NUMERIC | Métrica | The total value of adds of payment info tracked with the conversions objective. |
action_values_add_to_cart | NUMERIC | Métrica | The total value of adds to cart tracked with the conversions objective. |
action_values_add_to_wishlist | NUMERIC | Métrica | The total value of adds to wishlist tracked with the conversions objective. |
action_values_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Métrica | Action Values App Custom Event.Fb Mobile Add To Cart |
action_values_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Métrica | Action Values App Custom Event.Fb Mobile Add To Wishlist |
action_values_app_custom_event_fb_mobile_content_view | NUMERIC | Métrica | Action Values App Custom Event.Fb Mobile Content View |
action_values_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Métrica | Action Values App Custom Event.Fb Mobile Initiated Checkout |
action_values_app_custom_event_fb_mobile_purchase | NUMERIC | Métrica | Action Values App Custom Event.Fb Mobile Purchase |
action_values_app_custom_event_other | NUMERIC | Métrica | Action Values App Custom Event.Other |
action_values_click_to_call_call_confirm | NUMERIC | Métrica | The total value of call confirmation clicks conversions. |
action_values_complete_registration | NUMERIC | Métrica | The total value of registrations completed tracked with the conversions objective. |
action_values_initiate_checkout | NUMERIC | Métrica | The total value of checkouts initiated tracked with the conversions objective. |
action_values_lead | NUMERIC | Métrica | The total value of leads tracked with the conversions objective. |
action_values_leadgen_grouped | NUMERIC | Métrica | The total conversion value of native Instant Form (Lead Gen) leads attributed to your ads. |
action_values_offline_conversion | NUMERIC | Métrica | The total value of offline conversions of any event type attributed to your ads. |
action_values_offline_conversion_add_payment_info | NUMERIC | Métrica | The total value of offline adds of payment info attributed to your ads. |
action_values_offline_conversion_add_to_cart | NUMERIC | Métrica | The total value of offline adds to cart attributed to your ads. |
action_values_offline_conversion_add_to_wishlist | NUMERIC | Métrica | The total value of offline adds to wishlist attributed to your ads. |
action_values_offline_conversion_complete_registration | NUMERIC | Métrica | The total value of offline registrations completed attributed to your ads. |
action_values_offline_conversion_initiate_checkout | NUMERIC | Métrica | The total value of offline checkouts initiated attributed to your ads. |
action_values_offline_conversion_lead | NUMERIC | Métrica | The total value of offline leads attributed to your ads. |
action_values_offline_conversion_other | NUMERIC | Métrica | The total value of offline conversions of the Other event type attributed to your ads. |
action_values_offline_conversion_purchase | NUMERIC | Métrica | The total value of offline purchases attributed to your ads. |
action_values_offline_conversion_search | NUMERIC | Métrica | The total value of offline searches attributed to your ads. |
action_values_offline_conversion_view_content | NUMERIC | Métrica | The total value of offline content views attributed to your ads. |
action_values_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Métrica | The total value of website adds of payment info conversions. |
action_values_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Métrica | The total value of website add to cart conversions. |
action_values_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Métrica | The total value of all website add to wishlist conversions. |
action_values_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Métrica | The value of complete registration events tracked by the pixel on your website and attributed to your ads. |
action_values_offsite_conversion_fb_pixel_custom | NUMERIC | Métrica | Custom pixel events defined by the advertiser |
action_values_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Métrica | The total value of website checkout initiated conversions. |
action_values_offsite_conversion_fb_pixel_lead | NUMERIC | Métrica | The total value of website leads conversions. |
action_values_offsite_conversion_fb_pixel_purchase | NUMERIC | Métrica | The total value of website purchase conversions. |
action_values_offsite_conversion_fb_pixel_search | NUMERIC | Métrica | The total value of website searches conversions. |
action_values_offsite_conversion_fb_pixel_view_content | NUMERIC | Métrica | The total value of website content views conversions. |
action_values_omni_add_to_cart | NUMERIC | Métrica | The total value of omni adds to cart tracked with the conversions objective. |
action_values_omni_complete_registration | NUMERIC | Métrica | The total value of registrations completed tracked with the conversions objective. |
action_values_omni_custom | NUMERIC | Métrica | Action Values Omni Custom |
action_values_omni_initiated_checkout | NUMERIC | Métrica | The total value of checkouts initiated tracked with the conversions objective. |
action_values_omni_purchase | NUMERIC | Métrica | The total value of purchases tracked with the conversions objective. |
action_values_omni_search | NUMERIC | Métrica | The total value of search conversions. |
action_values_omni_spend_credits | NUMERIC | Métrica | The total value of spend credits conversions. |
action_values_omni_view_content | NUMERIC | Métrica | The total value of content views tracked with the conversions objective. |
action_values_onsite_conversion_lead_grouped | NUMERIC | Métrica | The total value of on-facebook leads conversions. |
action_values_onsite_conversion_purchase | NUMERIC | Métrica | Action Values Onsite Conversion.Purchase |
action_values_onsite_web_add_to_cart | NUMERIC | Métrica | Action Values Onsite Web Add To Cart |
action_values_onsite_web_app_add_to_cart | NUMERIC | Métrica | Action Values Onsite Web App Add To Cart |
action_values_onsite_web_app_purchase | NUMERIC | Métrica | Action Values Onsite Web App Purchase |
action_values_onsite_web_purchase | NUMERIC | Métrica | Action Values Onsite Web Purchase |
action_values_purchase | NUMERIC | Métrica | Action Values Purchase |
action_values_search | NUMERIC | Métrica | The total value of search conversions. |
action_values_signup_event | NUMERIC | Métrica | Action Values Signup Event |
action_values_subscription_event | NUMERIC | Métrica | Action Values Subscription Event |
action_values_total | NUMERIC | Métrica | Total values of actions |
actions_add_payment_info | NUMERIC | Métrica | The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_add_to_cart | NUMERIC | Métrica | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_add_to_wishlist | NUMERIC | Métrica | The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_app_custom_event_fb_mobile_activate_app | NUMERIC | Métrica | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Métrica | Actions App Custom Event.Fb Mobile Add Payment Info |
actions_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Métrica | Actions App Custom Event.Fb Mobile Add To Cart |
actions_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Métrica | Actions App Custom Event.Fb Mobile Add To Wishlist |
actions_app_custom_event_fb_mobile_complete_registration | NUMERIC | Métrica | The number of registrations in your mobile app that were recorded as app events and attributed to your ads. |
actions_app_custom_event_fb_mobile_content_view | NUMERIC | Métrica | The number of content views in your mobile app that were recorded as app events and attributed to your ads. |
actions_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Métrica | Actions App Custom Event.Fb Mobile Initiated Checkout |
actions_app_custom_event_fb_mobile_level_achieved | NUMERIC | Métrica | The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads. |
actions_app_custom_event_fb_mobile_purchase | NUMERIC | Métrica | Actions App Custom Event.Fb Mobile Purchase |
actions_app_custom_event_fb_mobile_search | NUMERIC | Métrica | Actions App Custom Event.Fb Mobile Search |
actions_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Métrica | Actions App Custom Event.Fb Mobile Tutorial Completion |
actions_app_custom_event_other | NUMERIC | Métrica | Mobile App - Other |
actions_app_install | NUMERIC | Métrica | The number of installs of your mobile app that were recorded as app events and attributed to your ads. |
actions_checkin | NUMERIC | Métrica | The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. |
actions_click_to_call_call_confirm | NUMERIC | Métrica | The number of call confirmation clicks attributed to your ads. |
actions_click_to_call_native_20s_call_connect | NUMERIC | Métrica | The number of times calls placed resulted in successful connections lasting at least 20 seconds. |
actions_click_to_call_native_60s_call_connect | NUMERIC | Métrica | The number of times calls placed resulted in successful connections lasting at least 60 seconds. |
actions_click_to_call_native_call_placed | NUMERIC | Métrica | The number of times a call was made to your business by selecting an ad. |
actions_comment | NUMERIC | Métrica | The number of comments on your ads. |
actions_complete_registration | NUMERIC | Métrica | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_initiate_checkout | NUMERIC | Métrica | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_landing_page_view | NUMERIC | Métrica | The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel. |
actions_lead | NUMERIC | Métrica | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. |
actions_leadgen_grouped | NUMERIC | Métrica | The number of native Instant Form (Lead Gen) leads submitted and attributed to your ads, matching the 'Leads' result shown in Meta Ads Manager for Lead Generation campaigns. |
actions_like | NUMERIC | Métrica | The number of likes of your Facebook Page attributed to your ads. |
actions_link_click | NUMERIC | Métrica | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. |
actions_mobile_app_install | NUMERIC | Métrica | The number of installs of your mobile app that were recorded as app events and attributed to your ads. |
actions_offline_conversion | NUMERIC | Métrica | The number of offline conversions of any event type attributed to your ads. |
actions_offline_conversion_add_payment_info | NUMERIC | Métrica | The number of offline adds of payment info attributed to your ads. |
actions_offline_conversion_add_to_cart | NUMERIC | Métrica | The number of offline adds to cart attributed to your ads. |
actions_offline_conversion_add_to_wishlist | NUMERIC | Métrica | The number of offline adds to wishlist attributed to your ads. |
actions_offline_conversion_complete_registration | NUMERIC | Métrica | The number of offline registrations completed attributed to your ads. |
actions_offline_conversion_initiate_checkout | NUMERIC | Métrica | The number of offline checkouts initiated attributed to your ads. |
actions_offline_conversion_lead | NUMERIC | Métrica | The number of offline leads attributed to your ads. |
actions_offline_conversion_other | NUMERIC | Métrica | The number of offline conversions of the Other event type attributed to your ads. |
actions_offline_conversion_purchase | NUMERIC | Métrica | The number of offline purchases attributed to your ads. |
actions_offline_conversion_search | NUMERIC | Métrica | The number of offline searches attributed to your ads. |
actions_offline_conversion_view_content | NUMERIC | Métrica | The number of offline content views attributed to your ads. |
actions_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Métrica | The number of add payment info events tracked by the pixel on your website and attributed to your ads. |
actions_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Métrica | The number of add to cart events tracked by the pixel on your website and attributed to your ads. |
actions_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Métrica | The number of add to wishlist events tracked by the pixel on your website and attributed to your ads. |
actions_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Métrica | The number of complete registration events tracked by the pixel on your website and attributed to your ads. |
actions_offsite_conversion_fb_pixel_custom | NUMERIC | Métrica | The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Métrica | The number of initiate checkout events tracked by the pixel on your website and attributed to your ads. |
actions_offsite_conversion_fb_pixel_lead | NUMERIC | Métrica | The number of lead events tracked by the pixel on your website and attributed to your ads. |
actions_offsite_conversion_fb_pixel_purchase | NUMERIC | Métrica | The number of purchase events tracked by the pixel on your website and attributed to your ads. |
actions_offsite_conversion_fb_pixel_search | NUMERIC | Métrica | The number of search events tracked by the pixel on your website and attributed to your ads. |
actions_offsite_conversion_fb_pixel_view_content | NUMERIC | Métrica | The number of view content events tracked by the pixel on your website and attributed to your ads. |
actions_omni_achievement_unlocked | NUMERIC | Métrica | The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_activate_app | NUMERIC | Métrica | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_add_to_cart | NUMERIC | Métrica | The number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_app_install | NUMERIC | Métrica | The number of app installs that were recorded as app events and attributed to your ads. |
actions_omni_complete_registration | NUMERIC | Métrica | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_custom | NUMERIC | Métrica | Actions Omni Custom |
actions_omni_initiated_checkout | NUMERIC | Métrica | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_level_achieved | NUMERIC | Métrica | The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_purchase | NUMERIC | Métrica | The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_rate | NUMERIC | Métrica | The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_search | NUMERIC | Métrica | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_spend_credits | NUMERIC | Métrica | The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent. |
actions_omni_tutorial_completion | NUMERIC | Métrica | The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_omni_view_content | NUMERIC | Métrica | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_onsite_conversion_flow_complete | NUMERIC | Métrica | The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. |
actions_onsite_conversion_lead_grouped | NUMERIC | Métrica | The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. |
actions_onsite_conversion_messaging_block | NUMERIC | Métrica | The number of times that people blocked a messaging connection with your business, attributed to your ads. |
actions_onsite_conversion_messaging_conversation_started_7d | NUMERIC | Métrica | The number of times that a messaging conversation was started with your business after at least seven days of inactivity. |
actions_onsite_conversion_messaging_first_reply | NUMERIC | Métrica | Action Onsite Conversion Messaging First Reply |
actions_onsite_conversion_post_save | NUMERIC | Métrica | The total number of times your ad has been saved. |
actions_onsite_conversion_purchase | NUMERIC | Métrica | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. |
actions_onsite_conversion_total_messaging_connection | NUMERIC | Métrica | The number of new messaging conversations started with your business by people who had not messaged you before, attributed to your ads. |
actions_onsite_web_add_to_cart | NUMERIC | Métrica | Actions Onsite Web Add To Cart |
actions_onsite_web_app_add_to_cart | NUMERIC | Métrica | Actions Onsite Web App Add To Cart |
actions_onsite_web_app_purchase | NUMERIC | Métrica | Actions Onsite Web App Purchase |
actions_onsite_web_purchase | NUMERIC | Métrica | Actions Onsite Web Purchase |
actions_page_engagement | NUMERIC | Métrica | The total number of actions that people took on your Facebook Page and its posts, attributed to your ads. |
actions_photo_view | NUMERIC | Métrica | The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. |
actions_post | NUMERIC | Métrica | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. |
actions_post_engagement | NUMERIC | Métrica | The total number of actions that people take involving your ads. |
actions_post_reaction | NUMERIC | Métrica | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
actions_purchase | NUMERIC | Métrica | Action Purchase |
actions_rsvp | NUMERIC | Métrica | The number of people who responded Interested or Going to your Facebook event, attributed to your ads. |
actions_search | NUMERIC | Métrica | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
actions_total | NUMERIC | Métrica | Total amount of actions attributed to your ads. |
actions_video_view | NUMERIC | Métrica | The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
actions_view_content | NUMERIC | Métrica | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
activity_actor_id | TEXT | Dimensão | ID of the user or system that performed the action. |
activity_actor_name | TEXT | Dimensão | Display name of the actor that performed the action. |
activity_application_id | TEXT | Dimensão | ID of the app that made the change (if via API). |
activity_application_name | TEXT | Dimensão | Name of the app that made the change (if via API). |
activity_date_time_in_timezone | TEXT | Dimensão | The event time rendered in the ad account's timezone. |
activity_event_time | TIMESTAMP | Dimensão | When the change occurred (UTC). |
activity_event_type | TEXT | Dimensão | Machine code for the change (e.g. update_campaign_run_status). |
activity_extra_data | TEXT | Dimensão | JSON-encoded string with before/after values and event-specific detail. Schema varies by event type. |
activity_object_id | TEXT | Dimensão | ID of the object the change was applied to. |
activity_object_name | TEXT | Dimensão | Name of the affected object at the time of the change. |
activity_object_type | TEXT | Dimensão | Type of object affected (e.g. AD, CAMPAIGN, AD_SET, ACCOUNT). |
activity_translated_event_type | TEXT | Dimensão | Human-readable, localized label for the event. |
actor_id | TEXT | Dimensão | Used for Instagram Ads. Provide Instagram account ID used for running these ads. |
ad_created_time | TIMESTAMP | Dimensão | Time when the ad was created. |
ad_id | TEXT | Dimensão | Unique ID of the ad being viewed in reporting |
ad_labels | TEXT | Dimensão | The labels applied to the ad. Delimited by a semicolon (;). |
ad_name | TEXT | Dimensão | The name of the ad being viewed in reporting |
ad_object_type | TEXT | Dimensão | The type of Facebook object you want to advertise. |
ad_optimization_type | TEXT | Dimensão | Ad Optimization Type |
ad_preview_shareable_link | TEXT | Dimensão | A shareable link to preview the ad in a browser. Anyone with the link can view the preview without logging in. |
adcontent | TEXT | Dimensão | The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) |
adgroupid | TEXT | Dimensão | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) |
adid | TEXT | Dimensão | Unique ID of the ad being viewed in reporting (duplicate) |
adnetwork_conversions | NUMERIC | Métrica | The Ad Network Reported Conversions. |
adnetwork_revenue | NUMERIC | Métrica | The Ad Network Reported Revenue |
adset_bid_amount | NUMERIC | Métrica | Bid cap or target cost for this ad set. The bid cap used in a lowest cost bid strategy is defined as the maximum bid you want to pay for a result based on your optimization_goal. The bid amount's unit is cents for currencies like USD, EUR, and the basic unit for currencies like JPY, KRW. |
adset_bid_info | TEXT | Dimensão | Map of bid objective to bid value. |
adset_bid_strategy | TEXT | Dimensão | Lowest cost is one of Facebook's bid strategy options, meaning it tells us how to bid in the ad auction. |
adset_billing_event | TEXT | Dimensão | The billing event of the ad set: what you are charged for, e.g. IMPRESSIONS, LINK_CLICKS or THRUPLAY. |
adset_budget_remaining | NUMERIC | Métrica | Remaining budget of this Ad Set |
adset_created_time | TIMESTAMP | Dimensão | Time when this Ad Set was created |
adset_daily_budget | NUMERIC | Métrica | The daily budget of the set defined in minimum denomination level of your account currency (such as cents for USD). |
adset_destination_type | TEXT | Dimensão | Destination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT. |
adset_effective_status | TEXT | Dimensão | The effective status of the adset.The status could be effective either because of its own status, or the status of its parent campaign. |
adset_end_time | TIMESTAMP | Dimensão | End time, in UTC UNIX timestamp |
adset_id | TEXT | Dimensão | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. |
adset_learning_stage_info | TEXT | Dimensão | The delivery-system learning phase of the ad set: LEARNING while still optimizing, SUCCESS once it exits the learning phase, and FAIL when learning is limited. |
adset_lifetime_budget | NUMERIC | Métrica | The lifetime budget of the set defined in minimum denomination level of your account currency (such as cents for USD). |
adset_name | TEXT | Dimensão | The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. |
adset_promoted_object | TEXT | Dimensão | The object this ad set is optimizing for, as a JSON object. Includes fields such as custom_event_type, pixel_id, page_id, application_id and product_catalog_id when set. |
adset_start_time | TIMESTAMP | Dimensão | Start time, in UTC UNIX timestamp |
adset_status | TEXT | Dimensão | The status of the adset. |
adset_targeting | TEXT | Dimensão | The full targeting specification of the ad set, as a JSON object (geo locations, age range, genders, interests, placements and more). |
adset_updated_time | TIMESTAMP | Dimensão | Time when the Ad Set was updated |
adsset_optimization_goal | TEXT | Dimensão | The optimization goal this ad set is using. |
bodies | TEXT | Dimensão | All bodies of the ad, separated by semicolon. Not supported for video post creatives. |
body | TEXT | Dimensão | The body of the ad. Not supported for video post creatives. |
call_to_action_type | TEXT | Dimensão | The call-to-action button shown on the ad, e.g. SHOP_NOW, LEARN_MORE, SIGN_UP or BOOK_TRAVEL. |
carousel_card_media_urls | TEXT | Dimensão | Semicolon-separated direct media URLs for each carousel card (child attachment), in card order. Image cards contribute their image URL, video cards their thumbnail URL. Sourced from the creative's object_story_spec child attachments (manual carousels) or asset_feed_spec (dynamic ads), so UIs can render each card's asset directly instead of the rendered ad preview. |
clicks | NUMERIC | Métrica | The number of clicks on your ads. |
creative_id | TEXT | Dimensão | Unique ID for an ad creative |
desktop_feed_standard_preview_url | TEXT | Dimensão | URL to a preview of the ad, as seen in the desktop feed standard placement |
estimated_ad_recall_rate | PERCENT | Métrica | The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. |
estimated_ad_recallers | NUMERIC | Métrica | An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. |
facebook_permalink_url | TEXT | Dimensão | The URL to the Facebook post, constructed by concatenating 'https://facebook.com/p/' with the effective_object_story_id |
facebook_story_mobile_preview_url | TEXT | Dimensão | URL to a preview of the ad, as seen in the facebook story mobile placement |
image_hash | TEXT | Dimensão | Hash of the ad creative's image in the ad account's image library, used as the stable reference to resolve the image and thumbnail URLs. Also available in the Ad Images table when requested with its fields. |
instagram_actor_id | TEXT | Dimensão | Used for Instagram Ads. Provide Instagram account ID used for running these ads. |
instagram_permalink_url | TEXT | Dimensão | URL for a post on Instagram you want to run as an ad. Also known as Instagram media. |
instagram_standard_preview_url | TEXT | Dimensão | URL to a preview of the ad, as seen in the instagram standard placement |
instagram_story_preview_url | TEXT | Dimensão | URL to a preview of the ad, as seen in the instagram story placement |
instant_article_standard_preview_url | TEXT | Dimensão | URL to a preview of the ad, as seen in the instant article standard placement |
instream_video_desktop_preview_url | TEXT | Dimensão | URL to a preview of the ad, as seen in the instream video desktop placement |
instream_video_mobile_preview_url | TEXT | Dimensão | URL to a preview of the ad, as seen in the instream video mobile placement |
keyword | TEXT | Dimensão | The name of the ad being viewed in reporting (duplicate) |
link | TEXT | Dimensão | The link where the user is taken to upon clicking on the ad. |
link_url | TEXT | Dimensão | URL for the internal destination for this ad creative. |
name | TEXT | Dimensão | Name of the link. |
object_type | TEXT | Dimensão | Object type for the ad creative. |
object_url | TEXT | Dimensão | Object URL for the ad creative. |
placement_ad_thumbnail_url | IMAGE | Dimensão | Thumbnail image URL for Placement Asset Customization ads. See https://developers.facebook.com/docs/marketing-api/ad-creative/asset-feed-spec/ for details. |
purchase_roas_omni_purchase | NUMERIC | Métrica | The total return on ad spend (ROAS) from purchases. This is based on the value of all conversions across web, app, and offline, as attributed to your ads. |
source_instagram_media_id | TEXT | Dimensão | Instagram Media ID of post for creative that was set up using an Instagram post. |
status | TEXT | Dimensão | The status of the ad. |
template_url | TEXT | Dimensão | Tracking template URL for the ad creative. |
thumbnail_url | IMAGE | Dimensão | Thumbnail image URL for the ad creative. |
title | TEXT | Dimensão | Title for link ad, which does not belong to a page. |
url_tags | TEXT | Dimensão | A set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only. |
website_destination_url | TEXT | Dimensão | The link where the user is taken to upon clicking on the ad, including dynamic and customized creatives. See https://developers.facebook.com/docs/marketing-api/ad-creative/asset-feed-spec/ for details. |
website_purchase_roas_offsite_conversion_fb_pixel_purchase | NUMERIC | Métrica | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. |
image_library_created_time | TIMESTAMP | Dimensão | Time the image was uploaded to the ad account's image library, in the account's timezone. Its day is the row's date. |
image_library_creative_ids | TEXT | Dimensão | Semicolon-separated IDs of the ad creatives using the image. |
image_library_height | NUMERIC | Métrica | Height of the image in pixels. |
image_library_is_used | BOOLEAN | Dimensão | Whether the image is used by the creative of at least one ad. |
image_library_name | TEXT | Dimensão | File name the image was uploaded under to the ad account's image library. |
image_library_permalink_url | TEXT | Dimensão | Permanent Facebook URL of the image in the ad account's image library. |
image_library_status | TEXT | Dimensão | Status of the image in the ad account's image library (ACTIVE or INTERNAL; deleted images are not listed). |
image_library_updated_time | TIMESTAMP | Dimensão | Time the image in the ad account's image library was last updated. |
image_library_url_128 | IMAGE | Dimensão | URL of the 128px thumbnail of the image in the ad account's image library. |
image_library_width | NUMERIC | Métrica | Width of the image in pixels. |
campaign | TEXT | Dimensão | The campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. |
campaign_bid_strategy | TEXT | Dimensão | Bid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying type |
campaign_budget_remaining | NUMERIC | Métrica | Remaining campaign budget defined in minimum denomination level of your account currency (such as cents for USD). |
campaign_buying_type | TEXT | Dimensão | Buying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads. |
campaign_configured_status | TEXT | Dimensão | If this status is PAUSED, all its active ad sets and ads will be paused and have an effective status CAMPAIGN_PAUSED. |
campaign_created_time | TIMESTAMP | Dimensão | Merging of start_times for the ad sets belonging to this campaign. |
campaign_daily_budget | NUMERIC | Métrica | Daily budget of this campaign defined in minimum denomination level of your account currency (such as cents for USD). All adsets under this campaign will share this budget. |
campaign_effective_status | TEXT | Dimensão | The effective status of the campaign.The status could be effective either because of its own status, or the status of its parent campaign. |
campaign_id | TEXT | Dimensão | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. |
campaign_is_adset_budget_sharing_enabled | BOOLEAN | Dimensão | Whether ad sets in the campaign can share budget between each other (Advantage campaign budget sharing). |
campaign_lifetime_budget | NUMERIC | Métrica | The lifetime budget of the campaign, in your account currency main unit (for example 50.00 for USD, 200000 for IDR). |
campaign_objective | TEXT | Dimensão | Campaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective. |
campaign_special_ad_categories | TEXT | Dimensão | The regulated categories the campaign's ads fall under, as a JSON array (e.g. HOUSING, EMPLOYMENT, CREDIT); an empty array when none apply. |
campaign_special_ad_category | TEXT | Dimensão | The campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE. |
campaign_spend_cap | NUMERIC | Métrica | A spend cap for the campaign, such that it will not spend more than this cap. |
campaign_start_date | DATE | Dimensão | Calendar date of the campaign's start time, in the ad account's time zone. |
campaign_start_time | TIMESTAMP | Dimensão | Merging of start_times for the ad sets belonging to this campaign. |
campaign_stop_time | TIMESTAMP | Dimensão | Merging of stop_times for the ad sets belonging to this campaign. |
campaignid | TEXT | Dimensão | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate) |
objective | TEXT | Dimensão | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads. |
spend | NUMERIC | Métrica | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. |
totalcost | NUMERIC | Métrica | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate) |
catalog_segment_actions_add_to_cart | NUMERIC | Métrica | Catalog Segment Actions Add To Cart |
catalog_segment_actions_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Métrica | Catalog Segment Actions App Custom Event.FB Mobile Add To Cart |
catalog_segment_actions_app_custom_event_fb_mobile_content_view | NUMERIC | Métrica | Catalog Segment Actions App Custom Event.FB Mobile Content View |
catalog_segment_actions_app_custom_event_fb_mobile_purchase | NUMERIC | Métrica | Catalog Segment Actions App Custom Event.FB Mobile Purchase |
catalog_segment_actions_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Métrica | Catalog Segment Actions Offsite Conversion Fb Pixel Add To Cart |
catalog_segment_actions_offsite_conversion_fb_pixel_purchase | NUMERIC | Métrica | The number of website purchases tracked by the Meta Pixel for catalog-segment (shared/collaborative ads) items, attributed to your ads. |
catalog_segment_actions_offsite_conversion_fb_pixel_view_content | NUMERIC | Métrica | Catalog Segment Actions Offsite Conversion Fb Pixel View Content |
catalog_segment_actions_omni_add_to_cart | NUMERIC | Métrica | Catalog Segment Actions Omni Add To Cart |
catalog_segment_actions_omni_purchase | NUMERIC | Métrica | Catalog Segment Actions Omni Purchase |
catalog_segment_actions_omni_view_content | NUMERIC | Métrica | Catalog Segment Actions Omni View Content |
catalog_segment_actions_purchase | NUMERIC | Métrica | Catalog Segment Actions Purchase |
catalog_segment_actions_view_content | NUMERIC | Métrica | Catalog Segment Actions View Content |
catalog_segment_value_add_to_cart | NUMERIC | Métrica | Catalog Segment Value Add To Cart |
catalog_segment_value_app_custom_event | NUMERIC | Métrica | Catalog Segment Value App Custom Event |
catalog_segment_value_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Métrica | Catalog Segment Value App Custom Event.FB Mobile Add To Cart |
catalog_segment_value_app_custom_event_fb_mobile_content_view | NUMERIC | Métrica | Catalog Segment Value App Custom Event.FB Mobile Content View |
catalog_segment_value_app_custom_event_fb_mobile_purchase | NUMERIC | Métrica | Catalog Segment Value App Custom Event.FB Mobile Purchase |
catalog_segment_value_mobile_purchase_roas | NUMERIC | Métrica | Value from conversion events, including a breakdown of purchases, add-to-carts and view products for the catalog segment at each ad object level. |
catalog_segment_value_offsite_conversion | NUMERIC | Métrica | Catalog Segment Value Offsite Conversion |
catalog_segment_value_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Métrica | Catalog Segment Value Offsite Conversion Fb Pixel Add To Cart |
catalog_segment_value_offsite_conversion_fb_pixel_purchase | NUMERIC | Métrica | The total value of website purchases tracked by the Meta Pixel for catalog-segment (shared/collaborative ads) items, attributed to your ads. |
catalog_segment_value_offsite_conversion_fb_pixel_view_content | NUMERIC | Métrica | Catalog Segment Value Offsite Conversion Fb Pixel View Content |
catalog_segment_value_omni_add_to_cart | NUMERIC | Métrica | Catalog Segment Value Omni Add To Cart |
catalog_segment_value_omni_purchase | NUMERIC | Métrica | Catalog Segment Value Omni Purchase |
catalog_segment_value_omni_purchase_roas | NUMERIC | Métrica | Total return on ad spend (ROAS) from purchases of items shared between Brand and Retailer. This number is based on information received from one or more Retailer' connected Facebook Business Tools. The amount is attributed to your ads. |
catalog_segment_value_omni_view_content | NUMERIC | Métrica | Catalog Segment Value Omni View Content |
catalog_segment_value_onsite_app_add_to_cart | NUMERIC | Métrica | Catalog Segment Value Onsite App Add To Cart |
catalog_segment_value_onsite_app_purchase | NUMERIC | Métrica | Catalog Segment Value Onsite App Purchase |
catalog_segment_value_onsite_app_view_content | NUMERIC | Métrica | Catalog Segment Value Onsite App View Content |
catalog_segment_value_onsite_web_add_to_cart | NUMERIC | Métrica | Catalog Segment Value Onsite Web Add To Cart |
catalog_segment_value_onsite_web_app_add_to_cart | NUMERIC | Métrica | Catalog Segment Value Onsite Web App Add To Cart |
catalog_segment_value_onsite_web_app_purchase | NUMERIC | Métrica | Catalog Segment Value Onsite Web App Purchase |
catalog_segment_value_onsite_web_app_view_content | NUMERIC | Métrica | Catalog Segment Value Onsite Web App View Content |
catalog_segment_value_onsite_web_view_content | NUMERIC | Métrica | Catalog Segment Value Onsite Web View Content |
Mostrando 300 de 858. Lista completa em /api/v1/connectors/facebook/fields.