Google Campaign Manager 360 (CM360)

Google · Disponível

Consultar via API

GET https://askaner.askan.com.br/api/v1/data/cm360?fields=date,account_id&date_preset=last_30d
Authorization: Bearer ik_...

Campos (198 métricas, 140 dimensões)

ID	Tipo	Natureza	Descrição
`account_country_id`	COUNTRY	Dimensão	Account country ID.
`account_country_name`	COUNTRY	Dimensão	Account country name.
`account_currency_code`	TEXT	Dimensão	Account currency code.
`account_currency_id`	TEXT	Dimensão	Account currency id
`currency`	TEXT	Dimensão	Account currency code.
`activity_click_through_conversions`	NUMERIC	Métrica	Click-through Conversions
`activity_click_through_revenue`	NUMERIC	Métrica	Click-through Revenue
`activity_view_through_conversions`	NUMERIC	Métrica	View-through Conversions
`activity_view_through_revenue`	NUMERIC	Métrica	View-through Revenue
`ad_browser_major_version_targeting`	TEXT	Dimensão	Major version number of browsers targeted by this ad
`ad_browser_minor_version_targeting`	TEXT	Dimensão	Minor version number of browsers targeted by this ad
`ad_browser_targeting`	TEXT	Dimensão	Browser names to target by the ad
`ad_compatibility`	TEXT	Dimensão	Compatibility of this ad.
`ad_connection_type_targeting`	TEXT	Dimensão	Contains information about an internet connection type that can be targeted by ads.
`ad_creative_rotation_type`	TEXT	Dimensão	Type of creative rotation. Can be used to specify whether to use sequential or random rotation.
`ad_creative_rotation_weight_strategy`	TEXT	Dimensão	Strategy for calculating weights. Used with CREATIVE_ROTATION_TYPE_RANDOM
`ad_days_scheduling`	TEXT	Dimensão	Days of the week when the ad will serve.
`ad_end_time`	TIMESTAMP	Dimensão	Date and time that this ad should stop serving. Must be later than the start time.
`ad_freq_duration`	NUMERIC	Métrica	Duration of time, in seconds, for this frequency cap. The maximum duration is 90 days
`ad_freq_impressions`	NUMERIC	Métrica	Number of times an individual user can be served the ad within the specified duration.
`ad_impressions_ratio`	NUMERIC	Métrica	Impression ratio for this ad. This ratio determines how often each ad is served relative to the others.
`ad_is_dynamic_click_tracker`	TEXT	Dimensão	Whether this ad is a dynamic click tracker. Applicable when type is Ad_SERVING_CLICK_TRACKER.
`ad_mobile_carrier_targeting`	TEXT	Dimensão	Mobile carriers that this ad targets
`ad_mobile_carrier_targeting_country`	COUNTRY	Dimensão	Country code of the country to which this mobile carrier belongs.
`ad_os_major_version_targeting`	TEXT	Dimensão	Operating system major version that this ad targets.
`ad_os_minor_version_targeting`	TEXT	Dimensão	Operating system minor version that this ad targets.
`ad_os_targeting`	TEXT	Dimensão	Operating systems that this ad targets. Applicable when type is Ad_SERVING_STANDARD_Ad.
`ad_os_targeting_is_desktop`	TEXT	Dimensão	Whether this operating system is for desktop.
`ad_os_targeting_is_mobile`	TEXT	Dimensão	Whether this operating system is for mobile.
`ad_platform_targeting`	TEXT	Dimensão	The hardware platform to which ads were delivered or on which a conversion took place (desktop, tablet, or smartphone).
`ad_priority`	TEXT	Dimensão	Serving priority of an ad, with respect to other ads. The lower the priority number, the greater the priority with which it is served.
`ad_start_time`	TIMESTAMP	Dimensão	Date and time that this ad should start serving. If creating an ad, this field must be a time in the future.
`ad_time_scheduling`	TEXT	Dimensão	Hours of the day when the ad will serve.
`creative_background_color`	TEXT	Dimensão	The 6-character HTML color code, beginning with `#`, for the background of the window area where the Flash file is displayed. Default is white.
`creative_backup_image_window`	TEXT	Dimensão	Type of browser window for which the backup image of the flash creative can be displayed.
`creative_height`	NUMERIC	Métrica	Creative height
`creative_last_modified`	DATE	Dimensão	Timestamp of the last change
`creative_media_desc`	TEXT	Dimensão	Description of the audio or video ad.
`creative_media_duration`	NUMERIC	Métrica	Creative audio or video duration in seconds.
`creative_min_flash_version`	TEXT	Dimensão	The minimum required Flash plugin version for this creative. For example, 11.2.202.235.
`creative_redirect_url`	TEXT	Dimensão	URL of hosted image or hosted video or another ad ta
`creative_skippable`	TEXT	Dimensão	Whether the user can choose to skip the creative.
`creative_video_skip_offset_perc`	TEXT	Dimensão	Amount of time (in percentage) to play the video before the skip button appears.
`creative_video_skip_offset_sec`	TEXT	Dimensão	Amount of time (in seconds) to play the video before the skip button appears.
`creative_video_view_offset_perc`	TEXT	Dimensão	Amount of time (in percentage) to play the video before counting a view.
`creative_video_view_offset_sec`	TEXT	Dimensão	Amount of time (in seconds) to play the video before counting a view.
`creative_width`	NUMERIC	Métrica	Creative width
`placement_compatibility`	TEXT	Dimensão	Compatibility of this placement.
`placement_content_category_id`	TEXT	Dimensão	The ID of this content category
`placement_content_category_name`	TEXT	Dimensão	Name of this content category.
`placement_group_id`	TEXT	Dimensão	The ID associated with a placement group.
`placement_group_name`	TEXT	Dimensão	The placement group name.
`placement_group_type`	TEXT	Dimensão	Type of this placement group. A package is a simple group of placements that acts as a single pricing point for a group of tags.
`placement_strategy_id`	TEXT	Dimensão	The placement stragedy ID.
`unique_reach_average_impression_frequency`	NUMERIC	Métrica	Unique Reach: Average Impression Frequency
`unique_reach_average_impression_frequency_coviewed`	NUMERIC	Métrica	Unique Reach: Average Impression Frequency (Co-Viewed)
`unique_reach_average_viewable_impression_frequency`	NUMERIC	Métrica	Unique Reach: Average Viewable Impression Frequency
`unique_reach_click_reach`	NUMERIC	Métrica	Unique Reach: Click Reach
`unique_reach_duplicate_click_reach`	NUMERIC	Métrica	Unique Reach: Duplicate Click Reach
`unique_reach_duplicate_click_reach_percent`	NUMERIC	Métrica	Unique Reach: Duplicate Click Reach Percent
`unique_reach_duplicate_impression_reach`	NUMERIC	Métrica	Unique Reach: Duplicate Impression Reach
`unique_reach_duplicate_impression_reach_percent`	NUMERIC	Métrica	Unique Reach: Duplicate Impression Reach Percent
`unique_reach_duplicate_total_reach`	NUMERIC	Métrica	Unique Reach: Duplicate Total Reach
`unique_reach_duplicate_total_reach_percent`	NUMERIC	Métrica	Unique Reach: Duplicate Total Reach Percent
`unique_reach_duplicate_viewable_impression_reach`	NUMERIC	Métrica	Unique Reach: Duplicate Viewable Impression Reach
`unique_reach_duplicate_viewable_impression_reach_percent`	NUMERIC	Métrica	Unique Reach: Duplicate Viewable Impression Reach Percent
`unique_reach_exclusive_click_reach`	NUMERIC	Métrica	Unique Reach: Exclusive Click Reach
`unique_reach_exclusive_click_reach_percent`	NUMERIC	Métrica	Unique Reach: Exclusive Click Reach Percent
`unique_reach_exclusive_impression_reach`	NUMERIC	Métrica	Unique Reach: Exclusive Impression Reach
`unique_reach_exclusive_impression_reach_percent`	NUMERIC	Métrica	Unique Reach: Exclusive Impression Reach Percent
`unique_reach_exclusive_total_reach`	NUMERIC	Métrica	Unique Reach: Exclusive Total Reach
`unique_reach_exclusive_total_reach_percent`	NUMERIC	Métrica	Unique Reach: Exclusive Total Reach Percent
`unique_reach_exclusive_viewable_impression_reach`	NUMERIC	Métrica	Unique Reach: Exclusive Viewable Impression Reach
`unique_reach_exclusive_viewable_impression_reach_percent`	NUMERIC	Métrica	Unique Reach: Exclusive Viewable Impression Reach Percent
`unique_reach_impression_reach`	NUMERIC	Métrica	Unique Reach: Impression Reach
`unique_reach_impression_reach_coviewed`	NUMERIC	Métrica	Unique Reach: Impression Reach (Co-Viewed)
`unique_reach_incremental_click_reach`	NUMERIC	Métrica	Unique Reach: Incremental Click Reach
`unique_reach_incremental_impression_reach`	NUMERIC	Métrica	Unique Reach: Incremental Impression Reach
`unique_reach_incremental_total_reach`	NUMERIC	Métrica	Unique Reach: Incremental Total Reach
`unique_reach_incremental_viewable_impression_reach`	NUMERIC	Métrica	Unique Reach: Incremental Viewable Impression Reach
`unique_reach_overlap_click_reach`	NUMERIC	Métrica	Unique Reach: Overlap Click Reach
`unique_reach_overlap_click_reach_percent`	NUMERIC	Métrica	Unique Reach: Overlap Click Reach Percent
`unique_reach_overlap_impression_reach`	NUMERIC	Métrica	Unique Reach: Overlap Impression Reach
`unique_reach_overlap_impression_reach_percent`	NUMERIC	Métrica	Unique Reach: Overlap Impression Reach Percent
`unique_reach_overlap_total_reach`	NUMERIC	Métrica	Unique Reach: Overlap Total Reach
`unique_reach_overlap_total_reach_percent`	NUMERIC	Métrica	Unique Reach: Overlap Total Reach Percent
`unique_reach_overlap_viewable_impression_reach`	NUMERIC	Métrica	Unique Reach: Overlap Viewable Impression Reach
`unique_reach_overlap_viewable_impression_reach_percent`	NUMERIC	Métrica	Unique Reach: Overlap Viewable Impression Reach Percent
`unique_reach_total_reach`	NUMERIC	Métrica	Unique Reach: Total Reach
`unique_reach_total_reach_coviewed`	NUMERIC	Métrica	Unique Reach: Total Reach (Co-Viewed)
`unique_reach_viewable_impression_reach`	NUMERIC	Métrica	Unique Reach: Viewable Impression Reach
`account_id`	TEXT	Dimensão	Campaign Manager 360 account ID.
`account_name`	TEXT	Dimensão	An organization that creates and distributes a commercial message.
`accountid`	TEXT	Dimensão	Campaign Manager 360 account ID.
`active_view_15scap_measurable_impressions`	NUMERIC	Métrica	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions
`active_view_15scap_viewable_impressions`	NUMERIC	Métrica	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions
`active_view_avg_view_time_sec`	NUMERIC	Métrica	Active View: Average Viewable Time (Seconds)
`active_view_cust_metric_measurable_impressions`	NUMERIC	Métrica	Active View: Custom Metric Measurable Impressions
`active_view_cust_metric_viewable_impressions`	NUMERIC	Métrica	Active View: Custom Metric Viewable Impressions
`active_view_cust_metric_viewable_rate`	NUMERIC	Métrica	Active View: Custom Metric Viewable Rate
`active_view_eligible_impressions`	NUMERIC	Métrica	Active View: Eligible Impressions
`active_view_impression_dist_not_measurable`	NUMERIC	Métrica	Active View: Impression Distribution (Not Measurable)
`active_view_impression_dist_not_viewable`	NUMERIC	Métrica	Active View: Impression Distribution (Not Viewable)
`active_view_impression_dist_viewable`	NUMERIC	Métrica	Active View: Impression Distribution (Viewable)
`active_view_impressions_audible_and_visible_100p`	NUMERIC	Métrica	Active View: Impressions Audible and Visible at Completion
`active_view_impressions_visible_10s`	NUMERIC	Métrica	Active View: Impressions Visible 10 Seconds
`active_view_measurable_impressions`	NUMERIC	Métrica	Active View: Measurable Impressions
`active_view_not_measurable_impressions`	NUMERIC	Métrica	Active View: Not Measurable Impressions
`active_view_not_viewable_impressions`	NUMERIC	Métrica	Active View: Not Viewable Impressions
`active_view_perc_audible_and_visible_100p`	NUMERIC	Métrica	Active View: % Audible and Visible at Completion
`active_view_perc_audible_and_visible_25p`	NUMERIC	Métrica	Active View: % Audible and Visible at First Quartile
`active_view_perc_audible_and_visible_50p`	NUMERIC	Métrica	Active View: % Audible and Visible at Midpoint
`active_view_perc_audible_and_visible_75p`	NUMERIC	Métrica	Active View: % Audible and Visible at Third Quartile
`active_view_perc_audible_and_visible_start`	NUMERIC	Métrica	Active View: % Audible and Visible at Start
`active_view_perc_audible_impressions`	NUMERIC	Métrica	Active View: % Audible Impressionse
`active_view_perc_audible_play_time`	NUMERIC	Métrica	Active View: % Play Time Audible
`active_view_perc_audible_visible_play_time`	NUMERIC	Métrica	Active View: % Play Time Audible and Visible
`active_view_perc_background`	NUMERIC	Métrica	Active View: % In Background
`active_view_perc_fullscreen`	NUMERIC	Métrica	Active View: % Full-Screen
`active_view_perc_impression_audible_and_fully_screen`	NUMERIC	Métrica	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate
`active_view_perc_impression_audible_and_fully_screen_half_duration`	NUMERIC	Métrica	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate
`active_view_perc_impressions_audible_and_visible_100p`	NUMERIC	Métrica	Active View: % of Completed Impressions Audible and Visible
`active_view_perc_impressions_audible_and_visible_25p`	NUMERIC	Métrica	Active View: % of First Quartile Impressions Audible and Visible
`active_view_perc_impressions_audible_and_visible_50p`	NUMERIC	Métrica	Active View: % of Midpoint Impressions Audible and Visible
`active_view_perc_impressions_audible_and_visible_75p`	NUMERIC	Métrica	Active View: % of Third Quartile Impressions Audible and Visible
`active_view_perc_impressions_visible_100p`	NUMERIC	Métrica	Active View: % of Completed Impressions Visible
`active_view_perc_impressions_visible_25p`	NUMERIC	Métrica	Active View: % of First Quartile Impressions Visible
`active_view_perc_impressions_visible_50p`	NUMERIC	Métrica	Active View: % of Midpoint Impressions Visible
`active_view_perc_impressions_visible_75p`	NUMERIC	Métrica	Active View: % of Third Quartile Impressions Visible
`active_view_perc_measurable_impressions`	NUMERIC	Métrica	Active View: % Measurable Impressions
`active_view_perc_played`	NUMERIC	Métrica	Active View: % of Ad Played
`active_view_perc_viewable_impressions`	NUMERIC	Métrica	Active View: % Viewable Impressions
`active_view_perc_visible_100p`	NUMERIC	Métrica	Active View: % Visible at Completion
`active_view_perc_visible_10s`	NUMERIC	Métrica	Active View: % Visible 10 Seconds
`active_view_perc_visible_25p`	NUMERIC	Métrica	Active View: % Visible at First Quartile
`active_view_perc_visible_50p`	NUMERIC	Métrica	Active View: % Visible at Midpoint
`active_view_perc_visible_75p`	NUMERIC	Métrica	Active View: % Visible at Third Quartile
`active_view_perc_visible_play_time`	NUMERIC	Métrica	Active View: % Play Time Visible
`active_view_perc_visible_start`	NUMERIC	Métrica	Active View: % Visible at Start
`active_view_tv_measurable_impressions`	NUMERIC	Métrica	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
`active_view_tv_viewable_impressions`	NUMERIC	Métrica	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
`active_view_viewable_impressions_cookie_reach`	NUMERIC	Métrica	Active View: Viewable Impression Cookie Reach
`activeviewviewableimpressions`	NUMERIC	Métrica	The number of impressions on the site that were viewable out of all measurable impressions.
`activity`	TEXT	Dimensão	A single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad.
`activityid`	TEXT	Dimensão	The ID associated with an activity.
`ad_id`	TEXT	Dimensão	The ID associated with an ad.
`ad_name`	TEXT	Dimensão	A commercial message that's delivered to a user. In Campaign Manager 360, an ad generally contains one or more creatives and is where you set the run dates and targeting criteria. To run, an ad must be assigned to a placement.
`ad_type`	TEXT	Dimensão	The type of ad
`advertiser`	TEXT	Dimensão	An organization that creates and distributes a commercial message.
`advertiser_group_id`	TEXT	Dimensão	The group ID associated with an advertiser.
`advertiser_group_name`	TEXT	Dimensão	The group name associated with an advertiser.
`advertiserid`	TEXT	Dimensão	The ID associated with an advertiser.
`attribution_model`	TEXT	Dimensão	Attribution Model
`audio_avg_display_time`	NUMERIC	Métrica	The average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range.
`audio_completions`	NUMERIC	Métrica	The number of impressions for which an audio clip played to completion.
`audio_mutes`	NUMERIC	Métrica	The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.
`audio_pauses`	NUMERIC	Métrica	The number of impressions for which the user paused the audio clip in the ad.
`audio_played_p25`	NUMERIC	Métrica	In-stream audio. The number of impressions for which an ad clip played to the end of the first quarter of the audio content's total length.
`audio_played_p50`	NUMERIC	Métrica	In-stream audio. The number of impressions for which an ad clip played to the midpoint of the audio content's total length.
`audio_played_p75`	NUMERIC	Métrica	The number of impressions for which an ad clip played to the end of the third quarter of the audio content's total length
`audio_plays`	NUMERIC	Métrica	The number of served audio impressions, counted when the audio clip was played or started by the user.
`audio_replays`	NUMERIC	Métrica	The number of impressions for which a user restarted an audio clip after it was stopped or paused.
`audio_unmutes`	NUMERIC	Métrica	The number of impressions for which mute was turned off to allow the audio's sound to be played.
`avg_interaction_time`	NUMERIC	Métrica	The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.
`campaign`	TEXT	Dimensão	Associated with an advertiser, a campaign is a basic framework for managing your advertising.
`campaign_end_date`	DATE	Dimensão	The end date of a campaign.
`campaign_id`	TEXT	Dimensão	The ID associated with a campaign.
`campaign_optimization_model`	TEXT	Dimensão	Optimization model for this configuration. Possible values: CLICK, POST_CLICK, POST_IMPRESSION, POST_CLICK_AND_IMPRESSION, VIDEO_COMPLETION. campaign
`campaign_start_date`	DATE	Dimensão	The start date of a campaign.
`campaignid`	TEXT	Dimensão	The ID associated with a campaign. (duplicate)
`clicks`	NUMERIC	Métrica	The number of times that users clicked on a creative during the specified date range.
`conversions`	NUMERIC	Métrica	The number of conversions
`cookie_unconsented_impressions`	NUMERIC	Métrica	The number of impressions that didn't have consent for the use of cookies or other local identifiers and were therefore served by the publisher as limited ads.
`country`	COUNTRY	Dimensão	A geographical area, used for targeting and geographic reporting.
`cpa`	NUMERIC	Métrica	For each Floodlight activity, the media cost per user activity (conversion)
`cpc`	NUMERIC	Métrica	The media cost per user click.
`cpm`	NUMERIC	Métrica	The amount of revenue per 1000 impressions that is generated by your ads
`cpr`	NUMERIC	Métrica	Media Cost The media cost for each unit of revenue recorded
`creative`	TEXT	Dimensão	The media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset, such as an image file.
`creative_id`	TEXT	Dimensão	The ID associated with a creative.
`creativetype`	TEXT	Dimensão	The type of creative that was delivered, such as Display, In-stream video, rich media, and so on.
`cross_click_through_conv`	NUMERIC	Métrica	Click-through Conversions + Cross-Environment
`cross_click_through_conv_events`	NUMERIC	Métrica	Click-through Conversion Events + Cross-Environment
`cross_click_through_revenue`	NUMERIC	Métrica	Click-through Revenue + Cross-Environment
`cross_total_conv`	NUMERIC	Métrica	Total Conversions + Cross-Environment
`cross_total_conv_events`	NUMERIC	Métrica	Total Conversion Events + Cross-Environment
`cross_total_revenue`	NUMERIC	Métrica	Total Revenue + Cross-Environment
`ctr`	PERCENT	Métrica	The percentage of impressions that result in users clicking an ad.
`data_fetched_at`	TIMESTAMP	Dimensão	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
`datasource`	TEXT	Dimensão	The name of the Windsor connector returning the row
`date`	DATE	Dimensão	The date when the reported events took place.
`day_of_month`	TEXT	Dimensão	Day of the month
`designated_market_area`	TEXT	Dimensão	Designated Market Area (DMA)
`dv360_advertiser`	TEXT	Dimensão	The DV360 advertiser associated with the campaign.
`dv360_advertiser_id`	TEXT	Dimensão	The ID of the DV360 advertiser associated with the campaign.
`dv360_campaign`	TEXT	Dimensão	The DV360 campaign name.
`dv360_campaign_id`	TEXT	Dimensão	The ID of the DV360 campaign.
`dv360_cost_account_currency`	NUMERIC	Métrica	The cost in account currency for the DV360 campaign performance.
`dv360_cost_usd`	NUMERIC	Métrica	The cost in USD for the DV360 campaign performance.
`dv360_creative`	TEXT	Dimensão	The DV360 creative used in the campaign.
`dv360_creative_id`	TEXT	Dimensão	The ID of the DV360 creative used in the campaign.
`dv360_insertion_order`	TEXT	Dimensão	The DV360 insertion order associated with the campaign.
`dv360_insertion_order_id`	TEXT	Dimensão	The ID of the DV360 insertion order associated with the campaign.
`dv360_line_item`	TEXT	Dimensão	The DV360 line item associated with the campaign.
`dv360_line_item_id`	TEXT	Dimensão	The ID of the DV360 line item associated with the campaign.
`dv360_partner`	TEXT	Dimensão	The DV360 partner associated with the campaign.
`dv360_partner_id`	TEXT	Dimensão	The ID of the DV360 partner associated with the campaign.
`dv360_site`	TEXT	Dimensão	The DV360 site where the ad was displayed.
`dv360_site_id`	TEXT	Dimensão	The ID of the DV360 site where the ad was displayed.
`engagements`	NUMERIC	Métrica	The number of times that users engaged with an interactive element in a rich media creative.
`feed1reportinglabel`	TEXT	Dimensão	One of the possible options in a feed.
`flight_end_date`	DATE	Dimensão	Flight End Date
`flight_start_date`	DATE	Dimensão	Flight Start Date
`flightbooked_cost`	TEXT	Dimensão	Flight Booked Cost
`flightbooked_rate`	TEXT	Dimensão	Flight Booked Rate
`flightbooked_units`	TEXT	Dimensão	Flight Booked Units
`floodlight_attribution_type`	TEXT	Dimensão	Floodlight Attribution Type.
`floodlight_config_id`	TEXT	Dimensão	Floodlight Configuration.
`floodlight_impressions`	NUMERIC	Métrica	Floodlight Impressions
`impressions`	NUMERIC	Métrica	The number of times that a user's client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range.
`interactive_impressions`	NUMERIC	Métrica	Interactive Impressions
`invalid_clicks`	NUMERIC	Métrica	The number of clicks that were proactively removed by traffic quality filtering.
`invalid_clicks_perc`	NUMERIC	Métrica	The percent of total clicks that were proactively removed by traffic quality filtering.
`invalid_impressions`	NUMERIC	Métrica	The number of impressions that were proactively removed by traffic quality filtering.
`invalid_impressions_perc`	NUMERIC	Métrica	The percent of total impressions that were proactively removed by traffic quality filtering.
`landing_page_url`	TEXT	Dimensão	The URL a user is sent to when they click on an ad. Usually the landing page URL points to a webpage in the advertiser's website. If the creative served has multiple exits, each exit will be displayed as its own row.
`mediacost`	NUMERIC	Métrica	The cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement.
`month`	TEXT	Dimensão	Number of the month
`natural_search_actions`	NUMERIC	Métrica	Natural search actions
`natural_search_clicks`	NUMERIC	Métrica	Natural search clicks
`natural_search_revenue`	NUMERIC	Métrica	Natural search revenue
`natural_search_transactions`	NUMERIC	Métrica	Natural search transactions
`now`	TIMESTAMP	Dimensão	Current timestamp
`other_advertiser`	TEXT	Dimensão	Other Advertiser
`paid_search_actions`	NUMERIC	Métrica	Paid Search Actions
`paid_search_ad`	TEXT	Dimensão	The name of a Search Ads 360 ad.
`paid_search_ad_group`	TEXT	Dimensão	The name of a Search Ads 360 ad group.
`paid_search_ad_group_id`	TEXT	Dimensão	The ID associated with a Search Ads 360 ad group.
`paid_search_ad_id`	TEXT	Dimensão	The ID associated with a Search Ads 360 ad.
`paid_search_advertiser`	TEXT	Dimensão	The name of a Search Ads 360 advertiser.
`paid_search_advertiser_id`	TEXT	Dimensão	The ID associated with a Search Ads 360 advertiser.
`paid_search_agency`	TEXT	Dimensão	The name of a Search Ads 360 agency.
`paid_search_agency_id`	TEXT	Dimensão	The ID associated with a Search Ads 360 agency.
`paid_search_avg_cm360_transaction_amt`	NUMERIC	Métrica	The average amount of money per transaction (that is, conversion) that is recorded by a Floodlight sales activity and attributed to a paid search click.
`paid_search_avg_cost_per_action`	NUMERIC	Métrica	The average cost per action (CPA) of paid search, which is the amount spent on paid search clicks per action that a customer performs
`paid_search_avg_cost_per_transaction`	NUMERIC	Métrica	The average cost per transaction (CPT) of paid search, which is the amount you spend on paid search clicks per transaction that a customer performs.
`paid_search_avg_position`	NUMERIC	Métrica	The average position (or rank) of a paid search ad, which describes how the ad ranks against other ads in terms of where they appear on the search results page.
`paid_search_bid_strategy`	TEXT	Dimensão	The name of the Search Ads 360 bid strategy that is managing bids for a keyword, ad group, or campaign.
`paid_search_bid_strategy_id`	TEXT	Dimensão	The ID associated with a Search Ads 360 bid strategy.
`paid_search_campaign`	TEXT	Dimensão	The name of a Search Ads 360 campaign.
`paid_search_campaign_id`	TEXT	Dimensão	The ID of a Search Ads 360 campaign.
`paid_search_clicks`	NUMERIC	Métrica	The number of times that users clicked on a paid search ad during the specified date range, as reported by a search engine.
`paid_search_conversion_percentage`	NUMERIC	Métrica	The number of actions divided by the number of paid search clicks.
`paid_search_cost`	NUMERIC	Métrica	The total fees for clicks on paid search ads during the specified date range.
`paid_search_ctr`	NUMERIC	Métrica	The percentage of paid search impressions that result in users clicking an ad.
`paid_search_engine_account`	TEXT	Dimensão	The name of a Search Ads 360 engine account.
`paid_search_engine_account_id`	TEXT	Dimensão	The ID associated with a Search Ads 360 engine account.
`paid_search_impressions`	NUMERIC	Métrica	The number of times a paid search ad was shown.
`paid_search_keyword`	TEXT	Dimensão	The text of a Search Ads 360 keyword.
`paid_search_keyword_id`	TEXT	Dimensão	The ID associated with a Search Ads 360 keyword.
`paid_search_landing_page_url`	TEXT	Dimensão	The landing page URL for a Search Ads 360 keyword.
`paid_search_legacy_keyword_id`	TEXT	Dimensão	The short-form ID for a Search Ads 360 keyword. The short form contains the last digits of the full Search Ads 360 keyword ID that are not preceded by zeros.
`paid_search_match_type`	TEXT	Dimensão	The type of search query that the Search Ads 360 keyword matches.
`paid_search_revenue`	NUMERIC	Métrica	The amount of revenue recorded from Floodlight conversions attributed to paid search ads.
`paid_search_spend_per_transaction_rev`	NUMERIC	Métrica	The ratio of paid search cost to paid search revenue
`paid_search_transaction_conv_perc`	NUMERIC	Métrica	The number of transactions (conversions) recorded by Floodlight sales activities divided by paid search clicks.
`paid_search_transaction_rev_per_spend`	NUMERIC	Métrica	The ratio of paid search revenue to paid search cost
`paid_search_transactions`	NUMERIC	Métrica	The number of sales conversions attributed to paid search ads, as recorded by Floodlight sales activities.
`paid_search_visits`	NUMERIC	Métrica	Paid search visits
`paid_social_clicks`	NUMERIC	Métrica	Paid social clicks
`paid_social_cost`	NUMERIC	Métrica	Paid social cost
`paid_social_impressions`	NUMERIC	Métrica	Paid social impressions
`placement`	TEXT	Dimensão	A Placement resource represents a fixed block of ad space on a site. It defines where an advertisement can serve, its physical dimensions, pricing information, and other key properties. One or more ads are linked to each placement.
`placement_id`	TEXT	Dimensão	The ID associated with a placement.
`placement_total_booked_units`	TEXT	Dimensão	Placement Total Booked Units
`placement_total_planned_media_cost`	TEXT	Dimensão	Placement Total Planned Media Cost
`planned_media_cost`	NUMERIC	Métrica	The sum of the cost of all pricing flights over the entire lifetime of a placement.
`profile_id`	TEXT	Dimensão	ID of CM360 user that provides access to the account.
`profile_name`	TEXT	Dimensão	Name of CM360 user that provides access to the account..
`profileid`	TEXT	Dimensão	ID of CM360 user that provides access to the account.
`profilename`	TEXT	Dimensão	Name of CM360 user that provides access to the account..
`revenue`	NUMERIC	Métrica	The total amount of revenue
`revenue_per_click`	NUMERIC	Métrica	For each user click, the average amount of revenue recorded by each Floodlight sales activity
`revenue_per_th_impressions`	NUMERIC	Métrica	For each user click, the average amount of revenue recorded by each Floodlight sales activity
`scrolls`	NUMERIC	Métrica	The number of times that a user has scrolled through a rich media creative.
`site`	TEXT	Dimensão	A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space.
`siteid`	TEXT	Dimensão	The ID associated with a Campaign Manager 360 site.
`social_engagement_rate`	PERCENT	Métrica	Total engagements on your Twitter ad divided by the number of times the ad was shown.
`social_follows`	NUMERIC	Métrica	The number of Twitter users that clicked follow, in order to receive Tweets/ updates from your promoted account.
`social_lead_submissions`	NUMERIC	Métrica	The number of times Twitter users shared their name and email address with you by clicking through a lead generation card in your Tweets.
`social_likes`	NUMERIC	Métrica	The number of times Twitter users liked your Tweet by clicking the heart icon.
`social_offer_accepts`	NUMERIC	Métrica	The number of times Twitter users added your Tweeted offer to their registered credit/debit card.
`social_other_interactions`	NUMERIC	Métrica	The total number of other interactions a social network user had with your content.
`social_replies`	NUMERIC	Métrica	The number of times Twitter users Tweeted in response to your message, usually done by clicking the reply button.
`social_shares_external`	NUMERIC	Métrica	The number of times a social network user shared your content outside of the platform.
`social_shares_internal`	NUMERIC	Métrica	The number of times a social network user shared your content within the platform.
`social_total_engagments`	NUMERIC	Métrica	The total number of Clicks, Retweets, Likes, Replies, and Follows because of your Twitter campaign.
`source`	TEXT	Dimensão	Alias for Site (CM360).
`spend`	NUMERIC	Métrica	Spend (alias for DBM (DV360) Cost)
`today`	DATE	Dimensão	Today's date

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